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Marcelo Gomez

@marcelogomez

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I drive revenue growth through brand, performance marketing, CRM strategy, and customer experience transformation.

United States

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What I'm looking for

I'm seeking a Chief Marketing Officer position at SuperOrdinary, where I can use strategic marketing and performance-driven leadership to enhance brand visibility and drive customer acquisition for Fanfix.

I've led revenue, marketing, and operations across Driven Brands ATI and DrivenAdvantage, overseeing customer lifecycle strategy, P&L, go-to-market planning, and a 70-person customer experience organization. I generated 1,200 new member contracts worth $112M and increased sales conversion from 9% to 23%.

At Derive Systems, I built multichannel demand generation that created $90M in sales-qualified pipeline and $16M in enterprise opportunity value within 18 months. I also grew e-commerce revenue from $0.8M to $3M while reducing dependence on paid search.

At ComRent, I expanded the company into utility and renewable-energy markets, helping grow valuation from approximately $52M to $255M. My performance marketing programs generated $7M in annual attributed revenue while reducing cost per lead 95%.

Earlier at Unirac, I grew revenue from $6.2M to $98M through product expansion into commercial solar markets. I'm pursuing a Chief Marketing Officer role where I can strengthen brand visibility and customer acquisition for Fanfix.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Sales, Marketing & Operations

Current

Driven Brands ATI & DrivenAdvantage Divisions

Jun 2024 - Present (2 years 3 months)

Senior leader overseeing revenue, CRM strategy, compensation, planning, customer experience, coaching, training, and P&L. Led a 70-person Customer Experience team and generated 1,200 new member contracts representing $112M in coaching contract value.

Revenue Operations CRM Strategy P&L management Customer Experience Sales Transformation Coaching Training Demand Generation Marketing ROI AI Enhanced Quality

Chief Revenue Officer

Lone Star Iron Doors

Jun 2022 - Jun 2024 (2 years)

Managed $4M P&L for a global project-based manufacturing firm, scaling qualified sales pipeline from $5M to $20M within six months and improving profitability from break-even to 17% EBITDA.

P&L management Sales Pipeline CRM Redesigns Financial Analysis Margin Analysis Manufacturing Pricing Optimization Budgeting HR Management

Chief Marketing Officer

Derive Systems

Jul 2020 - Jun 2022 (1 year 11 months)

Directed marketing, communications, and tech for a $45M automotive tech company, creating $90M in sales-qualified pipeline and $16M in enterprise opportunity value within 18 months.

Marketing Strategy Demand Generation SEO Lifecycle Marketing Affiliate Social Media Landing Pages A B Testing Ecommerce Brand Equity PR

Vice President of Marketing

ComRent International, LLC

Apr 2016 - Jul 2020 (4 years 3 months)

Global marketing and growth leader for a PE-backed load-bank solutions provider, expanding into utility sector and driving company valuation growth from $52M to $255M.

Marketing Strategy Demand Generation Performance Marketing Lead Generation Cost Per Lead Reduction M&A Market Expansion Fleet Management

Director of Product Management & Marketing

Unirac Inc

Jan 2006 - Apr 2016 (10 years 3 months)

Executive-team leader for a leading solar PV mounting manufacturer, driving revenue from $6.2M to $98M and contributing to 24X valuation growth through product expansion.