Looking for a job

Ariella Mohanlal

@ariellamohanlal

Digital Marketing Manager and Media Buyer at Solar Battery Direct, managing Meta and Google campaigns for lead generation and customer acquisition.

South Africa

Message

What I'm looking for

I'm open to remote, hybrid and on-site opportunities, and available immediately.

At Solar Battery Direct (SBOD), I manage Meta Ads and Google Ads campaigns focused on lead generation, customer acquisition, lead quality and CPA. I use performance data to optimise campaigns, budgets, funnels and landing pages, and connect advertising results with CRM pipeline outcomes and sales feedback.

At Vanta Black, I managed digital marketing and media buying for lead-generation and web-focused campaigns, and developed and launched 30+ business websites. I also closed approximately 50 website development projects. As Head of Media, I led a media team of approximately 10 members across video production, photography, podcasting and digital content.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager / Media Buyer

Current

Solar Battery Direct (SBOD)

Feb 2025 - Present (1 year 8 months)

Manage digital marketing and paid media across Meta Ads and Google Ads, focusing on lead generation, customer acquisition, and CPA optimization. Plan, launch, and optimize campaigns, manage budgets, and build funnels and landing pages.

Meta Ads Google Ads Lead Generation Customer Acquisition CPA Optimization Conversion Tracking META Pixels Google Tag Manager Marketing funnels Landing Pages Budget Management CRM Attribution

Digital Marketing / Media Buying, Sales & Web Development

Vanta Black

Jan 2023 - May 2025 (2 years 4 months)

Managed digital marketing and media buying for lead-generation and web-focused campaigns, combining paid acquisition with conversion-led website strategy. Engaged 100-200 prospective clients weekly and closed approximately 50 website development projects.

Digital Marketing Media Buying Lead Generation Web Development Landing Pages Campaign Strategy Consultative Sales Customer Journey

Head of Media

Vanta Black

Oct 2023 - Jan 2025 (1 year 3 months)

Led a media team of approximately 10 members across video production, photography, podcasting, and digital content. Managed production schedules and content delivery while improving team coordination and output.

Team Leadership Video Production Photography Podcasting Digital Content Production Management

HR / Recruitment

ItachiFX

Feb 2023 - Jul 2023 (5 months)

Supported recruitment and hiring activities including candidate screening, interview coordination, applicant management, and onboarding administration. Assisted with talent acquisition processes and communication with prospective employees.

Recruitment Candidate Screening Interview Coordination Onboarding Talent Acquisition

Personal Trainer

Self-employed

Jun 2021 - Feb 2023 (1 year 8 months)

Developed customised fitness programmes, provided coaching, and built long-term client relationships.

Fitness Training Coaching Customer Relationship Management

Restaurant Manager

Shorty's Restaurant

Sep 2022 - Dec 2022 (3 months)

Supervised a team of 14 staff, coordinated daily operations, and maintained customer service standards.

Team Supervision Operations Management Customer Service

Real Estate Agent

Seeff Properties

Dec 2019 - Sep 2022 (2 years 9 months)

Managed 50+ property listings and client relationships across property sales and rentals. Conducted viewings, negotiated with clients, and supported opportunities through the sales process.

Property Sales Rentals Customer Relationship Management Negotiation Property Viewings