Open to opportunities

Luke Webber

@lukewebber

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Digital campaign lead specializing in multi-channel marketing strategies.

South Africa

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise while fostering strong client relationships and driving impactful campaigns.

I am a dedicated Digital Campaign Lead with a proven track record in managing multi-channel paid media campaigns. Currently, I lead the end-to-end management of campaigns for a diverse portfolio of clients, translating their business goals into strategic digital marketing plans. My focus is on aligning campaign objectives with measurable KPIs to ensure success.

With experience in analyzing campaign data, I produce actionable insights and present performance reports that guide clients in their decision-making processes. I pride myself on maintaining strong, trust-based relationships with clients through consistent communication and strategic guidance, ensuring their needs are met proactively.

My technical expertise includes managing campaigns across platforms such as Google Ads, Meta, and LinkedIn, as well as implementing tracking tools like GA4 and GTM. I am passionate about delivering results and continuously improving campaign performance through data-driven strategies.

Experience

Work history, roles, and key accomplishments

Current

Digital Campaign Lead

Current

IQX

Jan 2023 - Present (2 years 6 months)

Led end-to-end management of multi-channel paid media campaigns, serving as the primary contact for key clients. Translated client business goals into strategic digital marketing plans, aligning campaign objectives with measurable KPIs. Analyzed campaign data to produce actionable insights and presented performance reports with recommendations in client review meetings.

Google Ads LinkedIn GA4 GTM Campaign Management Client Relations Data Analysis Digital Marketing Strategic Planning

Uber Delivery Driver

Uber

Jan 2022 - Present (3 years 6 months)

Delivered food and beverages promptly and safely to customers, ensuring high satisfaction and adherence to food safety standards. Managed personal scheduling and workload, demonstrating strong time management, self-motivation, and reliability.

Customer Service Time Management Self Motivation Reliability Logistics Food Safety Scheduling

Freelance Digital Marketing

Freelance

Jan 2020 - Present (5 years 6 months)

Ran, managed, and advised on short-term Meta and Google Ads campaigns for FoodBru & Monati Cakery. Created, edited, and scheduled organic social media posts, and edited and uploaded product images.

Meta Ads Google Ads Social Media Management Content Creation Image Editing Digital Marketing Strategy Campaign Management

Education

Degrees, certifications, and relevant coursework

Google

Certified Professional, Digital Marketing

Obtained Google Ads certifications in Search, Display, Shopping, DV360, GA4, and Apps. Developed comprehensive knowledge of Google Ads functionalities and best practices for various campaign types.

Google

Certificate, Digital Marketing

Completed the Fundamentals Of Digital Marketing course, acquiring foundational knowledge in digital marketing principles and strategies. Gained insights into various digital marketing channels and their applications.

Coursera (Duke University)

Certificate, Programming

Studied Java & Javascript Programming through Coursera, offered by Duke University. Developed programming skills in both Java and JavaScript, focusing on fundamental concepts and practical applications.