BRONWEN SHEPHERD
@bronwenshepherd
Strategic digital marketing professional specializing in paid media campaigns.
What I'm looking for
I am a strategic digital marketing professional with over a decade of experience specializing in paid media campaigns across major platforms like Google and Meta. Currently, I lead paid advertising at Click Marketing, where I develop and execute high-performing, data-driven strategies that drive measurable growth for our clients. My passion lies in helping brands stand out in competitive digital spaces through creativity and insight.
Throughout my career, I have honed my skills in media buying, content strategy, and conversion optimization. I thrive on collaborating with clients to align paid strategies with broader brand and business goals, ensuring that every campaign is optimized for maximum ROI. My experience includes managing cross-channel campaigns, conducting structured testing, and implementing innovative solutions for both B2B and B2C brands.
Experience
Work history, roles, and key accomplishments
Lead Paid Advertising
Click Marketing
Sep 2024 - Present (10 months)
Led the development and execution of digital advertising strategies across Meta, Google Ads, and YouTube. Managed cross-channel campaigns with a focus on ROI, CPL, and conversion rate optimisation.
Digital Marketing Coordinator
The Beekman Group
Oct 2017 - Oct 2024 (7 years)
Managed Google Ads, Facebook, Instagram, and member communications. Oversaw web content updates and digital promotions for various hospitality brands.
Social Media & Digital Marketing Specialist
Smart Business Management
Mar 2024 - Sep 2024 (6 months)
Produced promotional video content to support client marketing objectives. Collaborated with clients to understand visual needs and brand voice.
Education
Degrees, certifications, and relevant coursework
Digital School of Marketing (DSM)
Bachelors in Brand Management, Digital Marketing
Produced promotional video content to support client marketing objectives. Collaborated with clients to understand visual needs and brand voice. Enhanced storytelling with motion graphics and visual effects to increase audience engagement.
Red & Yellow Creative School of Business
Certificate in Digital Marketing, Digital Marketing
Roosevelt High School
Matric
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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