BRONWEN SHEPHERDBS
Open to opportunities

BRONWEN SHEPHERD

@bronwenshepherd

Strategic digital marketing professional specializing in paid media campaigns.

South Africa
Message

What I'm looking for

I am looking for a role that allows me to leverage my expertise in digital marketing while fostering creativity and innovation in a collaborative environment.

I am a strategic digital marketing professional with over a decade of experience specializing in paid media campaigns across major platforms like Google and Meta. Currently, I lead paid advertising at Click Marketing, where I develop and execute high-performing, data-driven strategies that drive measurable growth for our clients. My passion lies in helping brands stand out in competitive digital spaces through creativity and insight.

Throughout my career, I have honed my skills in media buying, content strategy, and conversion optimization. I thrive on collaborating with clients to align paid strategies with broader brand and business goals, ensuring that every campaign is optimized for maximum ROI. My experience includes managing cross-channel campaigns, conducting structured testing, and implementing innovative solutions for both B2B and B2C brands.

Experience

Work history, roles, and key accomplishments

CM
Current

Lead Paid Advertising

Click Marketing

Sep 2024 - Present (10 months)

Led the development and execution of digital advertising strategies across Meta, Google Ads, and YouTube. Managed cross-channel campaigns with a focus on ROI, CPL, and conversion rate optimisation.

TG

Digital Marketing Coordinator

The Beekman Group

Oct 2017 - Oct 2024 (7 years)

Managed Google Ads, Facebook, Instagram, and member communications. Oversaw web content updates and digital promotions for various hospitality brands.

SM

Social Media & Digital Marketing Specialist

Smart Business Management

Mar 2024 - Sep 2024 (6 months)

Produced promotional video content to support client marketing objectives. Collaborated with clients to understand visual needs and brand voice.

Education

Degrees, certifications, and relevant coursework

D(

Digital School of Marketing (DSM)

Bachelors in Brand Management, Digital Marketing

Produced promotional video content to support client marketing objectives. Collaborated with clients to understand visual needs and brand voice. Enhanced storytelling with motion graphics and visual effects to increase audience engagement.

RB

Red & Yellow Creative School of Business

Certificate in Digital Marketing, Digital Marketing

RS

Roosevelt High School

Matric

Tech stack

Software and tools used professionally

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BRONWEN SHEPHERD - Lead Paid Advertising - Click Marketing | Himalayas