Archana Ratnam

At Disprz, I own end-to-end demand generation and marketing pipeline strategy across India, Southeast Asia, and the Middle East. I've generated $10M in annual marketing pipeline, influenced $900K ARR, and delivered 50% quarter-over-quarter pipeline growth.

I build scalable GTM programs using segmentation, ICP frameworks, account signals, ABM, campaign data, and funnel performance. My precision ABM programs increased enterprise pipeline contribution by 20%, achieving 40% account penetration in India and 20% in Southeast Asia.

Previously at Jocata Financial Advisory & Technology, I built the marketing and lead-generation function from 0 to 1 and contributed approximately ₹4 crore to the sales pipeline. At EDS Technologies, I managed partner-led B2B marketing with SAP and Dassault Systèmes, contributing approximately ₹28 crore in marketing pipeline.

I'm focused on turning marketing activity into measurable revenue outcomes through pipeline forecasting, marketing operations, sales alignment, campaign optimization, and repeatable GTM processes.