Open to opportunities

Manan Kaur

@manankaur

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Growth marketing specialist using data-driven campaigns to boost engagement and ROI.

India

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What I'm looking for

I’m looking for a growth-focused marketing role where I can build multi-channel, data-driven campaigns, run A/B tests, and use analytics tools to improve engagement, retention, and ROI with collaborative teams.

I’m a Growth Marketing Specialist who executes strategic, data-driven multi-channel campaigns to drive brand engagement and align with business goals. I enjoy collaborating with cross-functional teams and managing external partnerships to keep messaging consistent while improving campaign performance.

In my recent role at Sony India, I developed and executed Email, SMS, WhatsApp, and In-App campaigns, achieving a 20% increase in customer engagement. I used market research and consumer insights to improve audience segmentation, driving a 15% improvement in targeted campaign performance, and leveraged A/B testing to increase open and click-through rates by 30%. I track and analyze results with Adobe Analytics and Power BI to deliver actionable insights that improve ROI, and I bring the same hands-on performance marketing approach from my work at Jupiter Aqua Lines across Instagram and LinkedIn, supported by SEO, SEM, and display ad execution.

Experience

Work history, roles, and key accomplishments

Growth Marketer

Sony India

Aug 2023 - Nov 2024 (1 year 3 months)

Developed and executed multi-channel marketing campaigns (Email, SMS, WhatsApp, In-App), improving customer engagement and targeted campaign performance. Tracked and analyzed performance with Adobe Analytics and Power BI, using A/B testing to boost email open/click-through rates.

Email Marketing SMS Marketing WhatsApp Marketing In App Campaigns Multi channel Marketing Market Research Audience Segmentation Adobe Analytics Power BI Performance Analytics A B Testing ROI Optimization Cross Functional Collaboration

Marketing & Business Development

Jupiter Aqua Lines

Jun 2022 - Nov 2022 (5 months)

Led and executed performance marketing campaigns across Instagram and LinkedIn to increase brand visibility and engagement. Conducted market and competitor research, managed vendor relationships for SEO/SEM/display ads, and supported product positioning and campaign execution.