Astha Ojha

I’m a growth marketing manager focused on revenue growth through high-impact B2B campaigns, partnerships, and go-to-market strategy. I’ve spent 4+ years building channel plans, launching new products, and optimizing performance across paid, organic, email, and social.

At STEMpedia, I reactivated and scaled a dormant partner network to 35 active regional and national partners—driving $3M+ USD in combined revenue through co-branded campaigns and strategic promotional support. I also designed go-to-market strategies across co-branded event marketing and audience acquisition, positioning Codeavour as the operational backbone of India’s largest STEM competition circuit.

Previously, at BrightCHAMPS, I architected and led 480+ integrated marketing campaigns across five business verticals, generating $2.45M+ USD in revenue while consistently exceeding quarterly growth targets. I improved PPC and SEO performance through iterative A/B testing and Google Ads optimization—lifting conversion rates by 17% and reducing cost-per-lead by 28%—and used Google Analytics to reallocate spend based on funnel drop-offs, improving marketing ROI by 15.3% year-on-year.

Earlier in my career, I supported marketing automation and data-driven content strategy as a Technical Content and Marketing Intern, building email nurture flows for senior decision-makers and producing sales enablement content across US, LATAM, and EU. Beyond marketing, I’ve led large budgets and on-ground execution as a University Treasurer, including managing a $83K USD flagship fest with 25,000+ footfall—experiences that shaped how I execute thoughtfully, communicate clearly, and deliver under real-world constraints.