Looking for a job

Vaishali Aggarwal

@vaishaliaggarwal1

Message

I turn GA4 and marketing data into growth decisions and reliable reporting.

India

Message

What I'm looking for

I'm looking for an analytics role where I can use SQL, BigQuery, GA4 and Looker Studio to improve product and marketing decisions through funnel analysis, measurement, experimentation and reliable reporting.

I analyze GA4, BigQuery and paid-media data to uncover acquisition, conversion and retention opportunities. My project work turns raw behavioral and marketing data into structured analysis for growth decisions.

I've built SQL workflows with UNNEST for nested GA4 event data, investigated a 15% GA4 UI versus BigQuery discrepancy through timezone conversion and traffic-source auditing, and created automated Looker Studio reporting for campaign performance.

I also analyzed $90K+ in Google and Meta media spend, evaluated attribution paths and customer quality, and created SQL sanity checks for transaction and item-category data quality. I bring funnel diagnostics, customer economics and experimentation thinking to marketing and product decisions.

Experience

Work history, roles, and key accomplishments

Current

GA4 & BigQuery Data Analyst

Current

Project-Based

Jan 2024 - Present (2 years 8 months)

Analyzed acquisition and retention trends in BigQuery, built SQL workflows, and created automated Looker Studio reporting for marketing KPIs. Investigated data discrepancies and performed data quality checks.