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Gokul Harikumar

@gokulharikumar

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Data Analyst passionate about leveraging analytics to drive growth.

India

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What I'm looking for

I am looking for a role that allows me to leverage my analytical skills in a collaborative environment, focusing on data-driven decision-making and growth opportunities.

I am a Data Analyst with a strong foundation in managing and analyzing complex datasets. My experience spans across various roles where I have utilized tools like Python, SQL, and Looker Studio to derive actionable insights from data. Currently, I work as an Insights Analyst at Little Dot Studios in London, where I manage digital media data to track content performance metrics and provide optimization recommendations.

Throughout my career, I have demonstrated my ability to collaborate with cross-functional teams, automate reporting processes, and present complex data in a way that drives strategic decision-making. My previous roles as an Account Executive and Digital Marketing Executive have equipped me with a solid understanding of multi-channel marketing campaigns and the importance of data-driven adjustments to optimize performance. I am passionate about leveraging analytics to drive growth in fast-paced, data-driven environments.

Experience

Work history, roles, and key accomplishments

Current

Insights Analyst

Current

Little Dot Studios

Jul 2024 - Present (1 year 11 months)

Managed and analyzed digital media data using Python, SQL, and BigQuery to track content performance metrics. Built Looker dashboards to visualize KPIs and automated reporting processes, collaborating with teams to design A/B tests and present insights to stakeholders.

Python SQL Google BigQuery Looker A B Testing Data Visualization Google Sheets Meltwater Sprinklr Data Automation

Account Executive

Radancy

Nov 2019 - Jan 2022 (2 years 2 months)

Managed multi-channel marketing campaigns, analyzing performance data to optimize ROAS and audience targeting. Created reports and dashboards in Tableau, and collaborated with marketing teams to refine campaign strategies based on user engagement trends.

Google Ads LinkedIn Ads Tableau Performance Analysis Campaign Optimization Reporting Stakeholder Engagement Marketing Strategy

Digital Marketing Executive

Disha Communications

Jan 2019 - Jul 2019 (6 months)

Executed paid media campaigns and optimized performance through data-driven adjustments. Developed performance reports and collaborated with stakeholders to implement data-driven marketing strategies, managing social media pages for various clients.

Google Tag Manager Google Analytics Campaign Management performance reporting Social Media Management Data Driven Marketing ROI Optimization