Anuj Gupta

I’m a results-driven Full-Stack Marketer with 7 years of experience majorly in B2B SaaS. I’m proficient in developing and executing multi-channel growth strategies across product marketing, lead gen, performance marketing, comms, and lifecycle.

As Head of Marketing at Ooodles Generation (B2B HaaS + SaaS), I built the entire demand engine from scratch and scaled performance marketing (Google Ads, outbound Email + LinkedIn, and paid funnels). I launched and scaled Google Ads from zero to a primary SEO & high-intent keyword strategy, driving ~60–70% of inbound leads with clear conversion tracking via GTM.

I’ve also led multi-ICP outbound campaigns across email and WhatsApp, aligning messaging to operational pain points. By implementing WhatsApp as a sales acceleration channel, I reduced lead response time from hours to minutes and improved follow-up conversion.

Previously, as Growth Head at LivLyt (B2B HaaS + SaaS), I planned and executed growth marketing campaigns across outbound and inbound channels, creating product messaging and competitive positioning that resonated with target buyer personas. I also created sales-support assets (product deck, product demos, and other content) and achieved 65+ paid users in less than 45 days, and later, at Smartstaff (B2B SaaS), I increased product adoption from 8.5% to 42%.