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Annisa Putri Nindya

@annisaputrinindya

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Product marketer at Midtrans who drove 20%+ adoption for a new product offering.

Indonesia

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At Midtrans, I developed and executed integrated campaigns for a newly launched product offering, increasing adoption by 20%+ and contributing to 10% revenue growth within one quarter. I coordinated campaigns with merchants and partners, working across internal teams and external agencies.

At Laku6.com, I executed CRM and promotional campaigns that contributed to 13% sales growth in a targeted product category within one quarter. Earlier, as a B2B Marketing Junior Associate (Intern) at Kalibrr.com, I executed personalized email campaigns and supported client events and a webinar.

Experience

Work history, roles, and key accomplishments

Product Marketing Associate

Midtrans

May 2024 - Mar 2026 (1 year 10 months)

Increased adoption of a newly launched product offering by 20%+ and contributed to 10% revenue growth within one quarter by developing and executing integrated campaigns. Coordinated 10+ co-marketing and partnership campaigns and managed integrated marketing communications reaching 10,000+ users.

Product Marketing Campaign Management Strategic Partnerships Marketing Communications CRM Social Media Landing Pages Events Case Studies Customer Stories Data Analysis Stakeholder Management Project Management

Marketing Associate

Laku6.com

Jun 2023 - Jan 2024 (7 months)

Contributed to 13% sales growth in a targeted product category within one quarter by executing multi-channel CRM campaigns for 1,500+ monthly users. Coordinated seasonal partnership campaigns with global electronic brands and executed promotional campaigns across D2C channels.

CRM Campaign Management Partnerships Ecommerce Shopee Tokopedia Live Shopping Product Listing Discount Mechanics Data Analysis

B2B Marketing Junior Associate

Kalibrr.com

Nov 2022 - Jun 2023 (7 months)

Achieved 10%+ average email open rates by executing personalized drip email campaigns targeting C-level executives and HR professionals. Supported two client events and one webinar attended by 50+ HR professionals and developed marketing content to strengthen employer-facing brand presence.

Email Marketing Drip Campaigns Lead Generation Customer Retention Event Planning Webinars Content Development Marketing Communications