Open to opportunities

Farrel Bramono

@farrelbramono

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Growth-focused product and acquisition specialist in digital payments.

Indonesia

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What I'm looking for

I seek a collaborative product-growth role where I can lead acquisition and retention initiatives, use data-driven experimentation to scale users and revenue, and work cross-functionally with product and tech to launch impactful features.

I am a growth-focused professional with hands-on experience driving user acquisition, retention, and revenue growth within the digital payments space, currently managing Bill Payment and Money Transfer categories at DANA Indonesia. I collaborate cross-functionally with product, tech, and external partners to plan campaigns, track performance, and deliver feature enhancements that improve user experience and operational reliability.

I have contributed to category growth of up to 50% YoY, launched acquisition and retention campaigns, ran A/B tests and experiments, and maintained partner relationships to ensure smooth operations. My background in data interpretation, user behavior analysis, and strategic execution is supported by formal training in analytics, advertising, and business process management.

Experience

Work history, roles, and key accomplishments

Current

Consumer Category Growth Associate

Current

DANA Indonesia

Jul 2023 - Present (2 years 2 months)

Managed Bill Payment and Money Transfer categories, driving up active users and revenue by up to 50% YoY through targeted acquisition and retention campaigns and feature enhancements.

Growth Marketing A B Testing Campaign Management Data Analysis Partner Management Performance Tracking Experimentation

Consumer Category Growth Intern

DANA Indonesia

Mar 2022 - Jun 2023 (1 year 3 months)

Designed and launched acquisition and retention initiatives, monitored campaign KPIs, and iterated via experimentation to increase user activity, transaction volume, and revenue.

Data Analysis A B Testing KPIs User Research

Business Project Consultant

Astra 1st Development Program

Aug 2021 - Dec 2021 (4 months)

Conducted a 1,000+ respondent survey for Astra Honda Motor, consolidated five years of recruitment data into a master database, and delivered strategic recommendations that improved recruitment insights.

Survey Design Data Cleaning Data Visualization Strategic Recommendations

Education

Degrees, certifications, and relevant coursework

Universitas Katolik Indonesia Atma Jaya

Bachelor's Degree, Management (Finance concentration)

2018 - 2022

Grade: 3.80/4.00

Activities and societies: Atma Jaya Consulting Community (Project Officer), AIESEC Atma Jaya (Project Manager), Student Consulting Project (Student Consultant)

Completed a Bachelor's degree in Management with a Finance concentration and a 3.80/4.00 GPA; thesis examined ESG rating effects on stakeholder value during the COVID-19 pandemic.