Shein Alwi

I am a senior marketing leader with proven experience in building and scaling multi-channel campaigns that drive measurable GMV and traffic growth. At TikTok Shop I led initiatives that doubled daily GMV and consistently exceeded campaign KPIs.

My strengths lie in translating market and competitor intelligence into actionable strategies, optimizing multi-million-dollar budgets, and creating repeatable playbooks that improve scalability and efficiency. I collaborate cross-functionally with GTM, product, content, and regional teams to sharpen positioning and ensure ROI accountability.

I have a track record of converting competitor traffic, improving conversion metrics, and lowering acquisition costs through data-driven campaign execution and partnership development. Previously at Shopee, PayPro, and Uber I built SOPs, reporting structures, and partnership programs that accelerated growth and operational performance.

I lead and mentor teams to foster ownership and high performance while maintaining a pragmatic, results-oriented approach to marketing and execution. I am focused on roles where I can drive measurable business impact, scale processes, and develop high-performing teams.