Nathania Nastiti

I’m a Product Marketing & Development Specialist who builds growth engines across operations and marketing, with a strong focus on user acquisition and retention. At J&T Express, I’ve owned end-to-end execution to expand offerings and improve performance through targeted launches and measurable outcomes.

I expanded the product catalogue to include digital vouchers and collaborative products, contributing to a 32% increase in user engagement. I also developed and launched in-app gamification features—Missions and Lucky Dips—to increase shipment volume, while improving Jakarta pick-up rates by 10% in the first month and maintaining a consistent 90% success rate.

I’m especially proud of building systems that protect long-term growth. I established a fraud detection SOP, removing 20% of non-organic user activity and shifting performance toward more sustainable organic growth (+7% MoM), and I coordinate with fulfilment partners and vendors to shorten delivery SLAs from loyalty redemption to delivery.

I also lead people and processes: I delivered national knowledge transfer by building standardised training materials for HQ marketing and regional teams, aligning over 2,500 drop points on product updates. Earlier, as a Project Leader, I drove an organic mentorship and content marketing effort—launching a mentorship program and an organic content marketing framework from the ground up, surpassing registration targets by 150% and driving 3,500+ brand interactions with zero ad-spend.