Fathia Andini Putri

I’m a Marketing Communication professional with experience developing integrated communication campaigns, content strategies, and brand messaging for government and corporate clients. I specialize in translating business objectives and audience insights into compelling communication that drives engagement across digital and offline channels. My expertise includes copywriting, content planning, campaign execution, and visual content design using Adobe Photoshop and Canva.

In my previous role, I developed communication materials, campaign messaging, and stakeholder engagement content for projects involving government institutions and public sector organizations. I conducted market research, surveys, interviews, and focus group discussions to understand audience needs and transform insights into effective communication strategies, educational materials, and promotional campaigns. I have collaborated with organizations including private company and governments.

In my Marketing & Product Development role, I led integrated marketing campaigns from planning to execution, creating marketing copy, digital content, promotional assets, and campaign materials across multiple touchpoints. I developed content strategies aligned with target audience behavior, coordinated social media and digital marketing initiatives, and designed visual creatives using Canva and Adobe Photoshop to support product launches, events, and promotional activities. Through omnichannel campaign execution, I contributed to over 40% revenue growth while delivering campaigns that reached more than 300,000 audiences.