At Shopee Indonesia, I co-led the execution of Hyper Brand Day (Q1 2026), developing the affiliate program and designing the campaign landing page. The campaign contributed over 30% of total GMV.
As a Junior Associate – Brand Marketing & Partnership, I direct campaign execution and coordinate timelines, resources, and stakeholders across creative, product, promotion, and external teams. I also analyze past campaigns and mitigate performance or operational issues.
Previously, I increased operational efficiency by 50% as a Senior Analyst – Marketing Campaign Operations at Shopee Indonesia through process automation and resource optimization. At SF GROUP SERVICES ENTERPRISE, I made marketing decisions using Facebook and Google Ads data to generate leads.
