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Julyana Sonia Darmawati

@julyanasoniadarmawat

Brand Executive at DOSS Camera & Gadget who drove 35% YoY brand sales growth through seasonal campaigns.

At PT Global Sukses Digital Tbk (DOSS Camera & Gadget), I manage brand marketing for 30 import and local brands, adapting global guidelines for Indonesia. Seasonal campaigns I executed drove 35% year-over-year growth in brand sales.

I led go-to-market planning for DOSS VAGANZA 2025, bringing five brands together in one campaign and coordinating 30+ KOLs with a $50,000 media budget. For Sahur with Lexar on TikTok Live, I designed an integrated live-shopping and Meta ads campaign that generated 30% of brand memory-card sales revenue.

Previously, I developed product marketing and go-to-market strategies at PT Infomedia Solusi Humanika and PT Berca Hardayaperkasa, including launches for Amazon Web Services and VMware virtual data center services. I hold a Bachelor of Business Administration from Jakarta State Polytechnic and completed AWS Cloud Practitioner Essentials and Partner Accreditation Business Digital training.

Experience

Work history, roles, and key accomplishments

Current

Brand Executive

Current

PT Global Sukses Digital Tbk

Sep 2024 - Present (2 years 1 month)

Managed brand marketing for 30 import and local brands, executing seasonal campaigns and driving 35% YoY revenue growth. Led go-to-market strategies for new product launches and coordinated cross-functional campaign enablement.

Brand Marketing Campaign Management Go To Market Strategy Market Research Pricing Strategy Cross Functional Collaboration Ecommerce Tokopedia Instagram Budget Management Forecasting Excel Power BI

Product Marketing Officer

PT Infomedia Solusi Humanika

Feb 2023 - May 2024 (1 year 3 months)

Developed and maintained product development cycles from concept to rollout, setting marketing and pricing strategies. Analyzed customer needs and translated business requirements into product documentation and marketing briefs.

Product Development Product Marketing Requirement analysis Roadmapping Marketing Strategy Pricing Strategy Creative Collaboration POSM

Junior Product Manager

PT Berca Hardayaperkasa

Nov 2021 - Dec 2022 (1 year 1 month)

Managed SaaS products including Amazon Web Services and VMware virtual data center. Developed go-to-market strategies for new services and executed events and product enablement for sales teams.