Annie Maharaj

I bring over 15 years’ experience across SaaS, CRM, digital marketing, and financial services, consistently focused on revenue growth and long-term client retention. I’m comfortable operating as both a “hunter” and a “farmer,” generating new business while nurturing existing relationships to drive sustainable recurring revenue.

I manage the full sales lifecycle—from prospecting and needs analysis to solution presentation, negotiation, onboarding, and ongoing account expansion. I keep structured CRM reporting, maintain pipeline discipline, and use revenue forecasting to ensure targets are met with clear visibility and accountability.

In my most recent role as a Senior SaaS Sales Executive, I drove B2B SaaS revenue across WhatsApp Business API (CPaaS) and monday.com workflow automation, ensuring seamless handover to implementation teams and supporting post-sale account expansion. Previously, I held dual Key Account Manager and New Business Development responsibilities across performance marketing and CRM/marketing automation platforms, and I also built and led a sales team from scratch in a Mail Blaze leadership role—strengthening my coaching and team-development approach.