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Annemiek Verhagen

@annemiekverhagen

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Entrepreneur and M&A executive driving sales, growth, and market entry.

Germany

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What I'm looking for

I’m looking for an opportunity where I can independently drive sales, market entry, and commercial growth—while also supporting deal success through governance, due diligence, and post-acquisition alignment. I thrive building strong teams in service of company objectives.

I am an entrepreneur pur sang with a strong passion for sales and business development, building teams from the ground up, and driving commercial growth across B2B and B2C environments. Over more than 25 years in AdTech, I founded, built, and successfully sold multiple AdTech companies, with dealmaking rooted in real go-to-market execution.

I work at the intersection of growth strategy and transaction impact—advising startups and international AdTech companies on expansion and sales strategy, and also conducting independent corporate governance, due diligence, and M&A research. I combine strategic business consulting with hands-on leadership, developing market-entry strategies, commercial roadmaps, and stakeholder-aligned governance, audit oversight, and compliance work to support successful outcomes.

Experience

Work history, roles, and key accomplishments

Current

Business Sales Consultant

Current

Verhagen

Oct 2016 - Present (9 years 9 months)

Provided independent strategic advisory services to startups and digital media/ad tech companies, focusing on market entry, commercial growth, and business development for German and Benelux markets. Built go-to-market plans and advised on sales strategy and deal/integration considerations.

Corporate Governance Due Diligence M&A Compliance Financial Reporting Regulatory Filings Stakeholder Engagement Investigative Research Market Entry Strategy Go To Market Planning Commercial Strategy Business Development Sales Leadership Strategic Partnerships Brand Marketing Product Development Business Growth Post Acquisition Integration

Founder & Managing Director

Smartclip Benelux B.V.

Jul 2009 - Aug 2016 (7 years 1 month)

Founded and built an AdTech business and led expansion into premium digital video advertising, continuing operations under smartclip Benelux after a strategic partnership. Managed a team and developed long-term publisher and client relationships across the Benelux region.

Video Advertising Campaign Execution Commercial Agreements Automotive Advertising Retail Advertising AdTech Business Expansion

Interim Chief Commercial Officer

Realcampaign B.V.

May 2015 - May 2016 (1 year)

Owned market-entry strategy, commercial development, and sales activities for a SaaS marketing platform focused on email, social, mobile, and big data-driven campaigns. Developed and executed a sales roadmap that resulted in 32+ FMCG brands selecting RealCampaign and supported integration into parent Tripolis.

SaaS Marketing Email Marketing Social Media Marketing Mobile Marketing Market Entry Strategy Commercial Development Sales Marketing Automation

Co-Founder & CEO

SOL UTD B.V.

Apr 2011 - Oct 2014 (3 years 6 months)

Co-founded an influencer advertising network and led sales and business development to secure an exclusive client base across brands, celebrities, and digital publishers. Established strategic partnerships and managed operations and monetization of social media and YouTube content.

Monetization Client Base Business Development Strategic Partnerships Entertainment Network Partnerships Operations

Founder & CEO

TAPPS B.V.

Apr 2002 - Jan 2009 (6 years 9 months)

Founded and led a permission-based digital direct marketing and email marketing network, managing a team and monetizing opt-in web assets for publishers. Built a major advertiser/client portfolio and achieved market scale through opt-in databases and long-term publishing relationships.

Permission Based Email Marketing Direct Marketing Opt In Databases Publisher Monetization Website Monetization Email Marketing Sales Formats

Sales Director

DoubleClick Inc.

Sep 1999 - Apr 2002 (2 years 7 months)

Drove online advertising and banner campaign sales to media agencies and blue-chip brands. Supported the development of innovative email marketing sales formats during the early internet and digital advertising era.

Advertising Sales Ad Sales Digital Media Sales Email Marketing Sales Formats Marketing And Business Development