At Polcode, I managed international B2B relationships across the customer lifecycle, growing accounts while handling renewals, negotiations and escalations. I also aligned client priorities with software delivery teams.
As Sales Director, I managed 15 Managers and held indirect responsibility for around 100 people. I introduced clearer structures and reporting across sales, marketing and delivery.
At TeaCode, I worked with leadership on growth priorities, new markets and offer development across AI and travel. I simplified sales and CRM processes and built forecasting and commercial reporting.

