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Anna Jordan

@annajordan

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Lead Product Strategist with expertise in digital transformation and client success.

United States

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What I'm looking for

I am seeking a role that values innovation and collaboration, where I can leverage my expertise in product strategy and digital transformation to drive impactful results.

As a Lead Product Strategist and Program Manager, I have successfully led transformative initiatives that drive significant business outcomes. At Endava, I spearheaded a $42M digital transformation project, transitioning clients to innovative SaaS/DaaS models, which resulted in improved net revenue retention and product adoption. My ability to define KPIs and implement scalable roadmap strategies has been instrumental in aligning cross-functional teams across multiple time zones.

Throughout my career, I have consistently focused on enhancing customer experiences and driving product success. My tenure at Tyler Technologies saw the launch of an AWS-based platform that improved warrant processing speeds for over 500,000 users. I pride myself on my collaborative approach, conducting voice of the customer research and establishing continuous feedback loops to ensure product decisions are informed and effective.

In addition to my professional achievements, I am passionate about community engagement and leadership development. As Co-Founder and President of the Board for Oyster River Pages, I advocate for underrepresented writers and foster a vibrant literary community. My diverse experiences have equipped me with the skills to lead teams effectively and drive impactful change in any organization.

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Experience

Work history, roles, and key accomplishments

Lead Product Strategist / Program Manager

Endava

Feb 2024 - Jan 2025 (11 months)

Led a $42M digital transformation initiative, transitioning a client from a merchandising model to SaaS/DaaS, resulting in improved NRR and product adoption. Deﬁned KPIs and implemented a scalable roadmap prioritization strategy aligned with customer outcomes.

Digital Transformation SaaS DaaS KPIs Risk Mitigation

Lead Product Strategist

Endava

Aug 2023 - Feb 2024 (6 months)

Directed a global team of six from four countries to modernize an insurance case management platform, generating $5M in cost savings and boosting CSAT. Conducted voice of the customer (VoC) research, journey mapping, and competitive analysis to inform product decisions.

Product Modernization CSAT Journey Maps Competitive Analysis

Program Manager, Website Transformation

Endava

Oct 2022 - Aug 2023 (10 months)

Led rebranding of Endava’s global website, integrating acquisitions and enhancing UX for growth. Developed a content governance model, aligning marketing, support, and CX teams to improve engagement.

UX Enhancements UX Enhancement CX

Program Manager / Product Manager, Logistics Implementation

Endava

Dec 2021 - Oct 2022 (10 months)

Guided a global logistics client through rollout of warehouse automation software at 3– 5 sites annually. Created training and onboarding documentation to support adoption and reduce customer churn.

Logistics Onboarding Customer Adoption

Product Manager / Supervisory Team Lead, Electronic Warrants

Tyler Technologies

Jun 2020 - Dec 2021 (1 year 6 months)

Launched a greenﬁeld AWS-based platform for 500K+ users, improving warrant processing speeds by hours. Built and executed post-launch engagement strategies to drive product adoption.

Pro Product Adoption Scaling

Client Solutions Architect

Tyler Technologies

Jun 2018 - Jun 2020 (2 years)

Managed 60+ SaaS projects within an $85M state-wide contract portfolio, supporting client satisfaction and growth. Provided strategic guidance and oversight to ensure successful project delivery and client retention.

Client Success Growth Strategies Project Delivery

Implementation Consultant, Courts & Justice

Tyler Technologies

Apr 2015 - Jun 2018 (3 years 2 months)

Led statewide case management rollouts with an emphasis on user training and data integrity. Delivered hands-on support, resulting in high retention and positive references.

User Training Data Integrity Positive References

Store Sort Distribution Supervisor

Office Depot / OfficeMax

Jan 2014 - Dec 2015 (1 year 11 months)

Directed a $200K operations improvement initiative, yielding $1.4M in ﬁrst-year cost savings. Uniﬁed distribution operations during a corporate merger, maintaining 100% service uptime.

Distribution Service Uptime Supply Chain Management

Associate Director of Graduate Enrollment Management

Marymount University

Jan 2011 - Dec 2013 (2 years 11 months)

Managed engagement for 600+ graduate students, improving onboarding and registration. Designed six new operational processes, driving $850K in revenue lift and cost savings.

Graduate Student Engagement Onboarding Designing Operational Processes