Lawrence Guzzetta

Led strategy, business analysis, UI and UX design, and development efforts for multiple clients, including AI Calendaring Startup AtomicClock and Investment Startup Flivents. Collaborated with executives and engineers to deliver innovative solutions tailored to each client's unique needs, improving customer experience and increasing user engagement.

Led product strategy and feature development for in-flight seatback and handheld systems, boosting usability scores by 25% and increasing user engagement. Directed vision, roadmap, and Epic planning within a highly regulated environment, translating cross-departmental needs into Stories and prioritizing development in coordination with multiple scrum teams.

Conducted data collection and analysis for feature prioritization. Led cross-functional teams to manage product development from ideation to launch, improving product delivery timelines by transforming existing engineering teams to SAFe / Agile methodologies.

Designed and implemented product strategies for responsive mobile and web experiences, increasing retention rates for freemium customers. Conducted qualitative and quantitative A/B testing and analytics, boosting web, iOS, and Android app engagement and premium subscription conversion by 30%.

Ensured compliance with FDA and other industry regulations while driving product planning, leading UX definition, payment workflows, security, and cross-functional releases. Spearheaded the launch of a medical SaaS platform and app with real-time payment integration, increasing revenue by 42% through optimized onboarding and purchasing journeys.

Led globally distributed remote teams to drive the successful launch of multiple B2B SaaS solutions, resulting in new market entry and accelerated adoption among new and existing Enterprise clients. Launched new APIs and platform integrations, expanding systems capabilities and long-term partner engagement, increasing user engagement by 25%.

Led digital transformation initiatives for retirement and insurance investment platforms, enhancing user experience and compliance with Sarbanes-Oxley regulations. Oversaw systems modernization and integration efforts, improving internal stakeholder and industry partner collaboration, and increasing both technical and transactional efficiency.

Proposed strategy vision and led product selection and implementation for marketing and advertising solutions, producing new revenue sources and generating $12M in FY2001. Designed and implemented distributed administration tools for multinational content management.