Open to opportunities

Fiona Haller

@fionahaller

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Experienced Director of Product Management with a focus on innovation.

Zimbabwe

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What I'm looking for

I am looking for a role that fosters innovation, values collaboration, and offers opportunities for professional growth.

I am a seasoned Director of Product Management and Product Design with over 20 years of experience in leading diverse teams and projects across various industries, including healthcare, eCommerce, and FinTech. My passion lies in leveraging data and analytics to inform product decisions, ensuring alignment with strategic goals, and fostering a culture of innovation and collaboration. I have a proven track record of managing the entire product lifecycle, from ideation to launch, and I thrive in environments that challenge me to think creatively and strategically.

Throughout my career, I have successfully directed teams of up to 12 employees, maintaining an exceptional employee Net Promoter Score (eNPS) of 95%. My superpower is active listening, which allows me to build high-performing teams and create products that truly meet user needs. I am dedicated to mentoring and coaching product managers and designers, helping them navigate challenges and develop their skills to drive success in their roles.

Experience

Work history, roles, and key accomplishments

Various Product & Digital Leadership Roles

Metroland Media Group & The Toronto Star

Aug 2004 - Jun 2020 (15 years 10 months)

Held multiple leadership roles, including Lead Product Manager for Content Automation & AI, Product Lead for the 2019 Federal Election Platform, Senior Digital Manager for eCommerce Marketplace Properties, and Product Manager for Digital Operations. Spearheaded initiatives in AI-driven content generation, large-scale platform rebuilds, and eCommerce marketplace management, consistently driving rev

Product Management Digital Strategy AI Automated Content Generation Ecommerce CMS Analytics Stakeholder Management Team Leadership Project Management

Senior Product Manager - Salesforce Commerce Cloud eCommerce

Banfield Vet Hospital

Jan 2021 - Present (4 years 5 months)

Directed the design, build, and launch of an eCommerce solution for prescription products and appointment scheduling, ensuring a seamless user experience across multiple digital touchpoints. Managed a 20+ cross-functional scrum team, integrating agile practices into a hybrid waterfall model and optimizing user experience through A/B testing and personalization.

Ecommerce Agile UX Design A B Testing Personalization API Integration Team Leadership Stakeholder Management Product Management

Director of Product Management & Product Design

Crowdlinker

Jan 2022 - Present (3 years 5 months)

Led product management and design departments, overseeing the entire product lifecycle from ideation to launch across diverse industries. Implemented data-driven strategies and continuous feedback loops, improving project delivery by 20% on time and within budget.

Product Management Product Design Data Analytics Agile Methodologies Headless CMS Product Led Growth User Testing Team Leadership Generative AI B2B SaaS

Education

Degrees, certifications, and relevant coursework

HEC Paris

Certification, Innovation Management & Design Thinking

Completed a certification in Innovation Management & Design Thinking from HEC Paris. This program focused on developing skills in managing innovation processes and applying design thinking methodologies to solve complex problems.

McMaster University

B.A., Psychology

Obtained a Bachelor of Arts in Psychology from McMaster University. This degree focused on understanding human behavior, cognitive processes, and research methodologies in psychology.

York University

B.A. Honours, Economics

Earned a Bachelor of Arts with Honours in Economics from York University. The curriculum provided a strong foundation in economic principles and analytical methods.