Open to opportunities

Deb Saha

@debsaha

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Content marketing leader driving demand generation through data-led multi-channel campaigns.

United Kingdom

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What I'm looking for

I’m looking for a role where I can own end-to-end multi-channel campaigns, turn performance data into prioritised action plans, and collaborate with cross-functional teams to drive pipeline, qualified leads, and measurable growth.

I’m a highly dynamic, adaptive content marketing professional with 3+ years of experience in multi-channel campaign planning, GTM strategy, and managing cross-functional workflows with global stakeholders.

I’ve owned end-to-end multi-channel marketing programs across paid social, email, and SEO—translating performance data into prioritised action plans aligned to demand generation and pipeline goals.

I built and managed an AI-focused email newsletter to 55,000 subscribers, using audience-segmented messaging and lifecycle content strategies to improve engagement. Through iterative A/B testing and campaign optimisation, I achieved 3X ROI on ad spend and contributed to qualified lead volume, while also driving a 15% increase in website traffic and sustained 10% month-on-month SEO growth.

I coordinate creative and technical teams on campaign asset delivery and project timelines, and I manage partner and affiliate communications to support co-marketing and joint execution across global time zones. I’ve also supported business development via targeted email outreach and lead nurturing sequences, and handled end-to-end production and promotional strategies for releases and live events.

Experience

Work history, roles, and key accomplishments

Marketing Consultant

The Pinnacle Creative

Mar 2024 - Jul 2025 (1 year 4 months)

Supported business development through targeted email outreach, audience segmentation, lead nurturing sequences, and pipeline follow-ups. Coordinated regional pharma operations including order management, invoicing, and cross-team communication workflows, while managing vendor relationships and delivery tracking.

Segmentation Pipeline Follow Up Order Management Invoicing vendor relationship management Marketing Operations Project Tracking

Content Marketing Executive

ForCreators

May 2021 - Jul 2021 (2 months)

Developed conversion-focused marketing assets, including social media content, newsletters, ad creatives, and landing page copy to support campaign execution. Conducted A/B performance testing to improve campaign effectiveness.

Social Media Content Newsletters Ad Creative Development A B Testing Campaign Execution Content Performance

Education

Degrees, certifications, and relevant coursework

University of Manchester

Master of Science (MSc), International Business and Management

2025 - 2026

MSc in International Business and Management from the University of Manchester, covering modules including Analytics & Research Skills, International Business Strategy, International Marketing, Global Innovation, Managing Across Cultures, and Responsible Business.

ISDI, Mumbai

Postgraduate Certificate, Fashion Business Management

2018 - 2019

Postgraduate Certificate in Fashion Business Management.

MICA, Ahmedabad

Advanced Certificate, Digital Marketing & Communications

2021 -

Advanced Certificate in Digital Marketing & Communications with a Marketing Analytics specialization, including case-study-driven ad campaigns and performance reporting.