
Phebe User
@phebeuser
Assistant Brand Manager at Sodexo, lifting B2B LinkedIn engagement to 28.3% and turning campaign data into commercial content decisions.
What I'm looking for
At Sodexo, I run the B2B LinkedIn page and write, edit, and publish blog content for the brand website. Since the rebrand launched, LinkedIn engagement has risen from a 10.6% average to 28.3%.
I also produce cross-channel performance reports and recommendations, using campaign data to inform commercial decisions. I briefed and managed external agencies through a major rebrand across website, social, print, uniforms, packaging, and sales collateral.
At P2C Consultants, I built three YouTube channels from zero to a combined 57,000+ subscribers and 5.4 million views. I created content from concept and scripting through production and publishing, then used weekly retention, click-through, and watch-time analysis to refine the strategy.
Across my marketing roles, I’ve managed websites, email campaigns, and brand campaigns, including running HubSpot CRM for audience segmentation and automation at YUM! Brands / Heartstyles. I’m looking for a role where web and social content drive measurable commercial results.
Experience
Work history, roles, and key accomplishments
Run the company B2B LinkedIn page and blog content, lifting engagement from 10.6% to 28.3% and generating 37,000 impressions. Manage campaigns, agencies, and brand governance across a national multisite portfolio.
Marketing Strategist & Media Co-Lead
Grace Community Church
Jun 2025 - Present (1 year 4 months)
Co-lead the media department, managing a team of five and owning social media and branding. Lead marketing strategy for a women's charity and its annual conference, including email marketing and event content.
Freelance Digital Content & Marketing Specialist
P2C Consultants
Jan 2023 - Jun 2025 (2 years 5 months)
Built three YouTube channels from zero to a combined 57,000+ subscribers and 5.4 million views. Owned content end to end, analysed performance metrics weekly, and refined content strategy to drive consistent growth.
Marketing Manager
Excellence Edge Academy
Aug 2023 - May 2025 (1 year 9 months)
Managed the website for an online education platform, updating content and tracking performance in Google Analytics. Delivered email marketing through Mailchimp and produced marketing assets in Canva and Adobe Creative Suite.
Digital Marketing Executive
YUM! Brands / Heartstyles
Jul 2021 - Jul 2023 (2 years)
Ran HubSpot CRM for audience segmentation, email automation, and campaign tracking. Coordinated brand campaigns for leadership events across 36 countries and led localisation of a training toolkit into 8 languages.
Freelance Brand Manager
Sugared and Sprayed
Jul 2019 - Oct 2022 (3 years 3 months)
Led full funnel campaigns across digital, social, and in-store channels, driving a 40% increase in online bookings. Directed a full rebrand and flagship studio launch, managing identity, visual guidelines, and packaging.
Marketing Manager
Skillcrown
Feb 2018 - Jun 2021 (3 years 4 months)
Managed the company website and led content strategy across social channels using Hootsuite and Canva. Planned and delivered launch campaigns and community events, and ran an integrated fundraising campaign that raised £3,477 against a £2,500 target.
Education
Degrees, certifications, and relevant coursework
Northumbria University
MSc, Programme & Project Management
2020 - 2022
Grade: First Class
MSc Programme & Project Management from Northumbria University (London), 2020 to 2022, with First Class honours.
University of Southampton
BSc, Fashion Marketing
2014 - 2017
Grade: 2:1
BSc Fashion Marketing from the University of Southampton, 2014 to 2017, with a 2:1.
HubSpot
Content Marketing Certification, Content Marketing
Content Marketing Certification from HubSpot.
LinkedIn Learning
Marketing Communications, Marketing Communications
Marketing Communications certification from LinkedIn Learning.
LinkedIn Learning
The AI Driven Project Manager, Project Management
The AI Driven Project Manager certification from LinkedIn Learning.
Microsoft
Career Essentials in Project Management, Project Management
Career Essentials in Project Management certification from Microsoft and LinkedIn Learning.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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