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Phebe User

@phebeuser

Assistant Brand Manager at Sodexo, lifting B2B LinkedIn engagement to 28.3% and turning campaign data into commercial content decisions.

United Kingdom
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What I'm looking for

I'm looking for a role where web and social content drive measurable commercial results.

At Sodexo, I run the B2B LinkedIn page and write, edit, and publish blog content for the brand website. Since the rebrand launched, LinkedIn engagement has risen from a 10.6% average to 28.3%.

I also produce cross-channel performance reports and recommendations, using campaign data to inform commercial decisions. I briefed and managed external agencies through a major rebrand across website, social, print, uniforms, packaging, and sales collateral.

At P2C Consultants, I built three YouTube channels from zero to a combined 57,000+ subscribers and 5.4 million views. I created content from concept and scripting through production and publishing, then used weekly retention, click-through, and watch-time analysis to refine the strategy.

Across my marketing roles, I’ve managed websites, email campaigns, and brand campaigns, including running HubSpot CRM for audience segmentation and automation at YUM! Brands / Heartstyles. I’m looking for a role where web and social content drive measurable commercial results.

Experience

Work history, roles, and key accomplishments

SK

Marketing Manager

Skillcrown

Feb 2018 - Jun 2021 (3 years 4 months)

Managed the company website and led content strategy across social channels using Hootsuite and Canva. Planned and delivered launch campaigns and community events, and ran an integrated fundraising campaign that raised £3,477 against a £2,500 target.

Education

Degrees, certifications, and relevant coursework

Northumbria University logoNU

Northumbria University

MSc, Programme & Project Management

2020 - 2022

Grade: First Class

MSc Programme & Project Management from Northumbria University (London), 2020 to 2022, with First Class honours.

University of Southampton logoUS

University of Southampton

BSc, Fashion Marketing

2014 - 2017

Grade: 2:1

BSc Fashion Marketing from the University of Southampton, 2014 to 2017, with a 2:1.

HubSpot logoHU

HubSpot

Content Marketing Certification, Content Marketing

Content Marketing Certification from HubSpot.

LL

LinkedIn Learning

Marketing Communications, Marketing Communications

Marketing Communications certification from LinkedIn Learning.

LL

LinkedIn Learning

The AI Driven Project Manager, Project Management

The AI Driven Project Manager certification from LinkedIn Learning.

Microsoft logoMI

Microsoft

Career Essentials in Project Management, Project Management

Career Essentials in Project Management certification from Microsoft and LinkedIn Learning.

Tech stack

Software and tools used professionally

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