
Anna Beatriz Sousa
@annabeatrizsousa
Customer Experience Specialist in CX operations and onboarding who cut Shippify’s first response time from 10 days to 12 hours.
What I'm looking for
At Shippify, I built the CX operation from scratch and cut first response time from 10 days to 12 hours, earning the RA 1000 seal on Reclame Aqui and an NPS of 9.6. I also designed the customer journey and service standards the team followed.
At Oral Unic, I supported a network of 140 franchisees and raised the brand’s Reclame Aqui reputation score from 6.0 to 8.5. Quarterly satisfaction surveys reached a CSAT of 9.5, and I turned their results into improvement actions for leadership.
At Livance, I built the client communication structure from scratch and designed onboarding materials for a healthtech platform. I’ve also analysed and redesigned client service processes as a freelance Service Designer, and handled high-volume customer cases at GOL Linhas Aéreas.
Experience
Work history, roles, and key accomplishments
Relocation
Career Break
Jun 2025 - Present (1 year 5 months)
Travelled to more than 10 countries, gaining first-hand experience with different cultures, languages and service standards. Settled in Frankfurt and began German studies at Goethe University Frankfurt (A2, B1 in progress).
Service Designer
Bloom Service Design
Oct 2024 - May 2025 (7 months)
• Analysed the end-to-end customer journey of each client company to find the gaps in its service processes
• Redesigned broken or inefficient processes and defined what needed to improve at each touchpoint
• Created training programs and playbooks so client teams could adopt the new service standards.
Customer Experience Specialist
Oral Unic
Feb 2024 - May 2025 (1 year 3 months)
• Led CX for both B2B (franchisees) and B2C (end customers) at a national dental franchise network, across Reclame Aqui, WhatsApp and email, keeping one service standard for both
• Raised the brand's Reclame Aqui reputation score from 6.0 to 8.5, managing crisis cases, press relations and reporting to senior management
• Ran Franchisee Support (B2B) for 140 franchisees, routing requests to the rig
Customer Relationship Specialist
Livance
Nov 2022 - Feb 2024 (1 year 3 months)
• Owned the client relationship at a healthtech platform across the full lifecycle, from onboarding to retention
• Handled around 1,200 client chats per month while working in the support operation.
• Built the company's client communication structure from scratch, including tone of voice and client-facing content.
• Designed onboarding materials and client-facing content to help new clients get s
Customer Analyst & Communication
Shippify
Feb 2022 - Nov 2022 (9 months)
• Cut first response time from 10 days to 12 hours, earning Reclame Aqui's RA 1000 seal (score 8.5) and an NPS of 9.6
• Built the CX operation from scratch at a logistics company and led a team of four
• Designed the customer journey and the service and communication standards the whole team followed
• Launched and managed the company blog and internal communication channels
• Resolved passenger and travel-agency cases by email, chat and phone in a high-volume B2C operation at one of Brazil's largest airlines, handling around 2,000 cases per month.
Supported auto, home, pet and travel insurance policyholders by phone and email, handling around 500 contacts per month on a part-time schedule
Opened insurance claims and followed each case through to resolution
Processed policy updates and answered coverage questions
Customer Experience Analyst
Mercado Livre
Jul 2018 - Jan 2020 (1 year 6 months)
• Resolved end-customer cases by email and chat at Latin America's largest e-commerce platform
Education
Degrees, certifications, and relevant coursework
Reclame AQUI
RA Certificações
Mar 2024
Reclame AQUI
Moderação de Conteúdo Reclame AQUI
Mar 2024
Centro Universitário Belas Artes de São Paulo
Bacharelado, Comunicação Técnica e Científica
2022 - 2024
HarvardX
Rhetoric: The Art of Persuasive Writing and Public Speaking
Mar 2023 · Expired May 2023
Escola Conquer
Ensino Técnico, Comunicação e oratória
2021 - 2021
estudo da linguagem corporal e verbal.
Escola Conquer
Communication & Public Speaking
Feb 2021 · Expired Mar 2021
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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