Ankita Singh
@ankitasingh12
Senior Digital Marketing Manager specializing in native and search advertising with a focus on traffic, profit, and optimization.
ZimbabweWhat I'm looking for
I’m a Senior Digital Marketing Manager with extensive experience in digital advertising, native advertising, and Search Engine Marketing. I specialize in planning and executing campaigns to drive maximum traffic while maximizing profit with minimum ad spend, using continuous optimization.
In my current role at Media.net, I set up and manage Taboola campaigns for the US and other international markets, working with native advertising platforms like Taboola and Outbrain. I manage traffic quality (to maintain good TQ), run performance analysis, conduct keyword research, and develop compelling ad copies and visuals aligned with publisher standards. I also deliver regular performance reports, build data-driven campaign strategies, and run competitor research to find scaling and upselling opportunities.
Previously, I managed performance across Google Ads and Bing Search Ads, gathered campaign requirements, generated daily/weekly/monthly reporting, and supported traffic and competitor analysis to stay competitive. Earlier, as a Senior Research Analyst/Research Analyst (Directi), I optimized domain names for internet advertising, analyzed advertisers’ keyword lists to maximize ROI, monitored domain performance based on feedback, and managed domainer portfolios—skills I bring into how I evaluate opportunities and improve campaign outcomes.
Experience
Work history, roles, and key accomplishments
Set up and managed native advertising campaigns on Taboola for US and other international markets, working across Taboola/Outbrain and search engine marketing. Focused on traffic quality, performance analysis, continuous optimization, reporting, and competitor research to develop data-driven campaign strategies.
Set up and managed Taboola/Outbrain DSP campaigns for US and other international markets, focusing on performance analysis and optimization. Created compelling ad copies and visuals aligned with publisher standards and delivered regular performance reports and campaign strategies.
Managed Taboola/Outbrain DSP campaigns for US and other international markets, with an emphasis on performance analysis, optimization, and publisher-standard compliant creative. Produced ad copies and relevant images and developed strategies based on campaign insights.
Set up, managed, and optimized Google Ads and Bing Search Ads while gathering campaign goals and requirements from managers. Generated daily/weekly/monthly performance reports, conducted traffic and competitor analysis, and mentored junior team members for higher-budget campaigns.
Senior Research Analyst / Research Analyst
Directi AFD
Jun 2015 - Aug 2017 (2 years 2 months)
Optimized domain names for internet advertising through research and analysis of websites and concepts, including keyword-list analysis to maximize ROI for advertisers. Monitored domain names based on customer feedback and managed domainer portfolios.
Education
Degrees, certifications, and relevant coursework
University of Mumbai
Bachelor's degree in Computer Science, Computer Science
2012 - 2015
Earned a Bachelor's degree in Computer Science at the University of Mumbai from 2012 to 2015.
Availability
Location
ZimbabweAuthorized to work in
Job categories
Skills
Interested in hiring Ankita?
You can contact Ankita and 90k+ other talented remote workers on Himalayas.
Message AnkitaGet matched with your dream remote job
Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!
