Open to opportunities

Merna Osman

@mernaosman

Senior performance marketing manager scaling paid acquisition, lifecycle, and revenue growth across B2B SaaS and subscriptions.

Zimbabwe

Message

What I'm looking for

I’m looking for a remote SaaS role where I can own end-to-end paid acquisition and lifecycle growth, build experimentation systems, and partner closely with Sales and Product to drive measurable CAC/ROAS, pipeline, and ARR impact.

I’m a senior performance marketing manager with 9+ years scaling paid acquisition, lifecycle, and revenue growth programs across B2B SaaS and subscription businesses. I own multi-channel campaigns end-to-end—from strategy and budget allocation through experimentation, optimisation, and executive reporting—so performance decisions stay fast, measurable, and actionable.

I’ve delivered measurable impact across CAC, ROAS, pipeline, and ARR using structured testing frameworks, sharp ICP targeting, and tight cross-functional alignment with Sales, Product, and Brand. Most recently, I reduced paid CPA from €117 → €36 (–69%) while scaling daily sign-ups ~4×, built a full-funnel experimentation system with 12+ CRO-iterated landing pages, and supported €1.2M+ annual paid budgets through always-on optimization and disciplined reporting.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Manager

Current

Bunny.net

Oct 2024 - Present (1 year 7 months)

Owned full-funnel paid acquisition across EMEA and the US, managing Google, LinkedIn, Meta, Reddit, and developer media buys. Reduced paid CPA from €117 to €36 (-69%) while scaling daily sign-ups ~4x (~25 to ~100/day) and supporting €1.2M+ annual budget for €25M+ annual revenue growth.

Paid Acquisition Google Ads LinkedIn Ads Meta Ads Funnel Analytics

Performance Marketing Manager

Hey Digital

Jan 2022 - Oct 2024 (2 years 9 months)

Led a cross-functional performance team of 5 (paid, design, copy) across creative workflows, testing cadences, and client roadmap planning. Drove a -79% CPA outcome on Microsoft Ads in under 3 weeks and improved SQL rates by 15–25% through ICP segmentation, offer/value proposition testing, and landing page UX improvements.

Microsoft Ads Match Type Restructuring Landing Page Optimization

Senior Digital Marketing Executive

ITWORX Education

Jan 2016 - Jan 2022 (6 years)

Owned full-funnel performance campaigns across Google Ads, Meta, and YouTube in the US, UK, and MENA. Introduced lead scoring and remarketing automation, cutting lead response time by 60% and improving MQL-to-SQL handoff quality; improved lead quality and SQL rates by 15–25% across 20+ channels.

Google Ads Meta Ads YouTube Ads Lead Automation Remarketing Creative Testing

Education

Degrees, certifications, and relevant coursework

The American University in Cairo (AUC)

Bachelor of Business Administration, Marketing

Activities and societies: Specialised in Marketing for Startups & Entrepreneurial Growth; coursework in Digital Strategy, Consumer Behavior, Data Analytics for Marketing.

Earned a Bachelor of Business Administration with a focus on Marketing and a startups minor. Coursework included digital strategy, consumer behavior, and data analytics for marketing.