AH
Open to opportunities

Austin Houtz

@austinhoutz

Data-driven digital marketer with expertise in PPC and SEO strategies.

Zimbabwe

What I'm looking for

I am looking for a role that allows me to leverage my digital marketing expertise while fostering a collaborative and innovative company culture.

As a Digital Marketer and Paid Media Specialist with over 4 years of experience, I have honed my skills in managing high-budget PPC campaigns and analyzing marketing data to optimize digital strategies. My expertise in Google Ads, SEO, SEM, and advanced Excel reporting has allowed me to drive significant results for my clients. I pride myself on my strong analytical skills and a deep understanding of marketing funnels, conversion tracking, and ROI-focused decision-making.

In my current role as a PPC Manager at OHM Marketing, I manage a monthly ad spend of over $600K across 25+ Google Ads accounts. My responsibilities include performing detailed performance analysis, optimizing campaigns, and collaborating on landing page creation. Previously, I have worked as a Digital Marketing Specialist, where I successfully improved ROAS through continuous performance analysis and delivered actionable insights to stakeholders. My journey in digital marketing has equipped me with a diverse skill set that I am eager to leverage in new opportunities.

Experience

Work history, roles, and key accomplishments

PM

Digital Marketing Specialist

Portland Bolt & Manufacturing

Jan 2023 - Jan 2024 (1 year)

Managed $120K monthly ad spend on Google Ads, improving ROAS through continuous performance analysis. Delivered actionable insights to stakeholders via Excel dashboards and conducted SEO audits to optimize website structure and content.

Education

Degrees, certifications, and relevant coursework

Southern Oregon University logoSU

Southern Oregon University

MBA, Digital Marketing Management

Focused on advanced strategies in digital marketing, including analytics, paid media, and campaign management.

Central Washington University logoCU

Central Washington University

Bachelor of Science, Science

Completed a Bachelor of Science degree, building a foundational understanding relevant to various professional fields.

Tech stack

Software and tools used professionally

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Austin Houtz - PPC Manager - OHM Marketing | Himalayas