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@anirudh12
Driving global sales & partnerships in VCI packaging across Japan & SE Asia, growing markets through strategy, travel & client engagement.
I am an accomplished Vice President of International Sales with over 10 years' experience in the packaging sector, focused on global market growth and strategic partnerships.
I have formulated and executed sales strategies across Mexico, Japan, Indonesia, Vietnam, Thailand, Malaysia, the Philippines, and the United Arab Emirates, driving market expansion and revenue growth while managing complex negotiations.
I have led territory and national sales efforts across multiple Indian states, managed distributor channels, engaged OEM clients, and coordinated with product, marketing, and operations teams to align sales strategies with business objectives.
I bring a results-oriented approach combining commercial acumen, trade compliance awareness, and technical sales support to build enduring client relationships and expand international presence.
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Work history, roles, and key accomplishments
Benz Packaging Solutions (P) Ltd.
Apr 2022 - Present (3 years 7 months)
Led international sales and market expansion into 8 countries (Mexico, Japan, Indonesia, Vietnam, Thailand, Malaysia, Philippines, UAE), establishing distributor and client relationships and managing complex contract negotiations.
Benz Packaging Solutions (P) Ltd.
Apr 2022 - Apr 2023 (1 year)
Oversaw sales operations and executed sales plans across 8 Indian states (Maharashtra, Gujarat, Punjab, Haryana, Tamil Nadu, Karnataka, Andhra Pradesh, Madhya Pradesh), achieving set profit objectives and driving brand promotion.
Storopack India Private Limited
Aug 2018 - Mar 2022 (3 years 7 months)
Managed regional sales and distributor channels, conducted product demonstrations, and analyzed competitive landscape to drive revenue growth and maximize distribution efficiency.
AICELLO India Private Limited
Apr 2016 - Jul 2018 (2 years 3 months)
Managed business development and OEM accounts across India (including Honda, Toyota, Yamaha, Suzuki, Maruti Suzuki), delivering tailored solutions and reporting sales performance to the Managing Director.
Maharshi Group
Aug 2014 - Apr 2016 (1 year 8 months)
Provided technical sales support and product demonstrations, collaborating with engineering to tailor solutions that met client requirements and supported market penetration.
Degrees, certifications, and relevant coursework
Bachelor of Technology, Computer Science
2010 - 2014
Bachelor of Technology in Computer Science from Sir Padampat Singhania University from January 2010 to January 2014.
Software and tools used professionally
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