Open to opportunities

Angela Obilom

@angelaobilom

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Content Marketing Lead with a proven track record in driving engagement.

Nigeria

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What I'm looking for

I am seeking a dynamic role in a forward-thinking company where I can leverage my content marketing expertise to drive brand growth and engagement, while also fostering a collaborative and innovative work environment.

As a passionate Content Marketing Lead, I have successfully driven engagement and brand visibility for fintech startups across Africa. At BudPay, I published over 100 blog posts, with more than 10 articles ranking on the first page of SERPs, resulting in 84,000+ direct Google searches. My strategic content marketing campaigns have not only enhanced brand recall but also attracted over 500,000 unique visitors to our website.

Previously, I served as the Lead Content Marketer at Duplo, where I implemented a content strategy that increased organic traffic by over 700% in just seven months. My experience spans across various roles in content creation, copywriting, and digital marketing, where I have consistently delivered high-impact campaigns that resonate with target audiences and drive measurable results.

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Experience

Work history, roles, and key accomplishments

Current

Content Marketing Lead

Current

BudPay

Mar 2024 - Present (1 year 8 months)

Published over 100 blog posts and case studies, with more than 10 articles ranking on page 1 of SERPs, driving over 84,000 direct Google searches through SEO-rich content and paid campaigns. Grew BudPay’s social media audience by over 22,500 new followers and achieved over 17,000 new sign-ups through coordinated marketing efforts. Launched BudPay’s first multi-channel TV commercial campaign, gaini

Content Marketing SEO Paid Marketing Social Media Growth Influencer Marketing Lead Generation PR Strategy Brand Awareness Campaign Management

Lead Content Marketer

Duplo

Feb 2022 - Feb 2024 (2 years)

Implemented the content strategy as the founding Content Marketer, leading to over 10,000 organic visitors within six months. Led the creation of two main whitepapers, boosting brand thought leadership and accounting for over 50% of annual traffic. Grew Organic Search Traffic for the Duplo Blog by over 700% in seven months by leveraging keywords and audience research.

Content Strategy Thought Leadership SEO

Senior Copywriter

Bizmoni

Jul 2021 - Jan 2022 (6 months)

Collaborated with a team of copywriters to create foundational branding and marketing strategies, setting the tone for company communications. Created diverse content for social media, landing pages, YouTube video scripts, and email newsletters. Developed a content strategy for Founder Branding, which led to 30% more speaking invites and investor inquiries.

Copywriting Brand Strategy Marketing Strategy

Email Copywriter

Onik Lab

May 2021 - Jun 2021 (1 month)

Served as an Email Copywriter for an email marketing agency specializing in e-commerce brands. Focused on crafting compelling email content to drive high-volume traffic and daily conversions.

Copywriting Email Marketing Traffic Generation

Content Lead

Gienger

Jul 2020 - May 2021 (10 months)

Generated $500,000 in sales revenue by leveraging cold email marketing to target and influence prospective leads. Managed social media marketing campaigns that resulted in over $50,000 in sales for a consumer product. Improved email marketing response rates by 45% and sales revenue by 73% within 13 weeks.

Cold Emailing Social Media Marketing Virtual Launch Strategy

Copywriter & Account Manager

3rd Floor Digital

Oct 2019 - Jul 2020 (9 months)

Oversaw cross-channel marketing campaigns and daily digital performance for top FMCG brands, including Cussons Baby and Thermocool. Collaborated with Community Managers to significantly improve Facebook response times and successfully pitched and won two additional consumer brand accounts. Led strategy development and content creation for major annual campaigns, achieving record-breaking results i

Cross Channel Marketing Account Management Campaign Management

Communications Officer

Samsung Heavy Industries (SHI-MCI)

Feb 2018 - Feb 2019 (1 year)

Managed onsite project communications with internal and external stakeholders for Nigeria's $16 billion Egina FPSO Project. Created web content and blog posts for the company website and performed daily press monitoring. Oversaw communications for the 2018 CSR Project, Vision Care Eye Camp, in partnership with the Lagos State Government.

Stakeholder Management Content Creation Content

Copywriter

Jumia

Jun 2017 - Dec 2017 (6 months)

Wrote over 100 articles for the Jumia Blog and created content for social media and press releases. Collaborated within a cross-functional marketing team of 20+ members to develop content for various channels. Co-planned and executed press conferences for major events like Jumia Anniversary and Black Friday 2017.

Copywriting Event Planning Affiliate Marketing