Oluwatobiloba Odunlami
@oluwatobilobaodunlam
Results-driven copywriter with expertise in strategic marketing content.
What I'm looking for
I am a results-driven copywriter with three years of experience in B2B and B2C tech companies across Nigeria and the UK. My expertise lies in crafting strategic social media and email marketing copy that drives measurable results. I have successfully crafted email campaigns that achieved an average open rate of 33.16% and a click-through rate of 7.84%, directly contributing to lead generation and increased sales.
In my recent role as a Content and Marketing Officer at Luminous Global, I created compelling ad copy and marketing campaigns that increased conversion rates by 25% over six months. I partnered with the CEO to design and execute sales and marketing strategies across various channels, resulting in a 35% increase in audience engagement. My ability to tailor audience-specific content has expanded reach and improved engagement rates significantly.
As a Co-founder and Copywriter at JustMarketMe Digitals, I developed high-quality content that increased brand engagement by 40%. My focus on in-depth industry research and collaboration with design teams has enhanced our thought leadership and user interaction rates. I am passionate about leveraging my skills to create impactful marketing strategies that resonate with target audiences.
Experience
Work history, roles, and key accomplishments
Content and Marketing Officer
Luminous Global
Jul 2023 - Sep 2023 (2 months)
Created compelling ad copy and marketing campaigns that increased conversion rates by 25%. Partnered with the CEO to execute campaigns across various channels, resulting in significant audience engagement and lead conversions.
Co-founder/Copywriter
JustMarketMe Digitals
Jan 2021 - Apr 2023 (2 years 3 months)
Created marketing content for social media, increasing brand engagement and online visibility. Conducted industry research and managed social media accounts to drive follower growth and interactions.
Content Team Lead
Comrade Nigeria
Mar 2023 - Feb 2023 (-1 years 11 months)
Led the content team to produce impactful campaigns, increasing audience engagement by 50%. Managed content across platforms, improving message reach and driving website traffic growth.
Education
Degrees, certifications, and relevant coursework
University of Lagos
Bachelor of Arts in Education, History
Completed a Bachelor of Arts in Education with a focus on History, gaining a comprehensive understanding of historical events and their implications on contemporary society.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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