Open to opportunities

Mbuotidem Cosmas

@mbuotidemcosmas

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Data-driven content manager who transforms audience insights into measurable brand growth.

Nigeria

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What I'm looking for

I seek a role where I lead content strategy, drive measurable audience growth, collaborate with cross-functional teams, and turn insights into pipelines in a growth-focused company.

I am a data-driven Content Manager who shapes content strategies and manages cross-platform production to drive brand awareness and product adoption. I simplify complex operational and product details into engaging, audience-first content that boosts comprehension and engagement.

Across proptech, fashion, SaaS and events, I have led content teams and campaigns that scaled audiences and generated leads — from launching a TOFU video series that reached 23.3k on Instagram to driving a 240% follower growth for a fashion brand.

As a solo marketing lead I built digital communications from scratch, growing a founder's LinkedIn audience from 0 to 5,000 and delivering 21 new business clients through targeted content and outreach. I combine storytelling, analytics, and community management to create measurable pipelines.

I hold a B.Sc. in Medical Physiology and multiple digital marketing and communications certifications; I bring a pragmatic, research-informed approach to content that aligns messaging with the buyer's journey and business goals.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Supervisor

Current

Ule Homes

Apr 2025 - Present (5 months)

Improve brand memorability and drive product adoption through strategic content and communications; launched a TOFU video series reaching 23.3k Instagram users and directed Ule Mortgage launch that grew email list from <400 to 1.8k subscribers and generated qualified leads.

Content Strategy Social Media Management Email Marketing Analytics Community Management

Contract Content Creator

Omniverse

Feb 2025 - Mar 2025 (1 month)

Created and repurposed event content to amplify visibility, managed Instagram real-time updates, led a content team, and produced summaries and short-form assets to extend pre- and post-event reach.

Social Media Management Content Repurposing Storytelling

Contract Content Lead

Comfort Socials

Nov 2024 - Jan 2025 (2 months)

Led content production for an AI-powered haircare brand launch and Black Friday campaign, reframed messaging for Gen Z and produced video assets that improved watch-through rates and drove a 22% lift in lead sign-ups during the launch week.

Campaign Strategy TikTok Messaging Creative Direction Performance Optimization

Content Manager

Ankara Grid Africa

Apr 2023 - Jul 2024 (1 year 3 months)

Refined social communication and executed video production strategy to grow Instagram followers by 240%, deliver over 310k video views, and generate 270+ leads.

Content Strategy Video Production Instagram Growth Scripting Audience Targeting Content Analytics Lead Generation

Content Marketer

Mon Info Services

Jun 2021 - May 2023 (1 year 11 months)

Built digital communications as sole marketing lead, executed founder-led thought leadership on LinkedIn growing following from 0 to 5,000 and generated 21 new business clients through content-driven lead pipeline.