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@amaranwachukwu
Product-led Content Writer and Strategist driving business growth.
I am a Product-led Content Writer and Strategist with a proven track record of driving business growth, increasing sales, and enhancing brand visibility through strategic content marketing and SEO. My expertise lies in creating conversion-focused copies and engaging content that addresses audience pain points and boosts customer satisfaction.
Throughout my career, I have produced over 60 first-page ranking SEO blogs and articles, significantly improving organic traffic and establishing thought leadership for top B2B and B2C SaaS businesses. My commitment to delivering data-backed solutions has resulted in measurable increases in lead generation and user engagement, making me a valuable asset to any marketing team.
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Work history, roles, and key accomplishments
Launchspace
Sep 2022 - Present (3 years 2 months)
Produced over 60 first-page ranking SEO blogs, articles, and guest posts to boost organic traffic and establish thought leadership for B2B and B2C SaaS businesses. Utilized SEO tools to identify content gaps and create tailored content, resulting in a 15% growth in lead generation.
EnovePay
Aug 2023 - Aug 2024 (1 year)
Produced over 40 SEO-optimized blog posts and articles to drive brand awareness and educate users about products. Collaborated on UX and web copy refreshes, launching email campaigns that increased click-through rates by 12% and improved sign-ups. Boosted website traffic from 17% to 35% within three months through consistent optimization and user-focused content.
Transfy
Oct 2021 - Jan 2023 (1 year 3 months)
Collaborated with design and marketing teams to develop UX and web copies and social media posts, improving product messaging and user engagement. Leveraged SEO strategies to achieve top 3 SERP rankings for over 15 high-value keywords, enhancing organic search visibility and conversion rates. Crafted email campaigns and press releases to attract leads and increase signups, delivering over 40 user-
TechContent Lab
May 2021 - Dec 2021 (7 months)
Delivered high-ranking, SEO-optimized articles for B2C and B2B clients across Tech, SaaS, eCommerce, and Marketing industries. Consistently wrote 15,000-20,000 words per month while maintaining high quality and relevance. Updated and refreshed old content to align with market trends, boosting SERP rankings by 15% and improving engagement rates.
Internet Marketing Deals
Aug 2020 - Oct 2021 (1 year 2 months)
Collaborated with the Product Manager to create targeted email campaigns and buyer guides, improving product sales by up to 40%. Drafted weekly software reviews that led to an 18% boost in user inquiries and signups. Repurposed over 50 product descriptions to align with updated deals, features, and market trends, resulting in improved conversion rates.
ZestMade Ltd / Edupadi Ltd
Jan 2020 - Apr 2021 (1 year 3 months)
Grew blog traffic from 7,000 to 13,000 unique visitors through curated blog posts and trending news, expanding brand reach and positioning. Crafted SEO-driven content on small businesses, entrepreneurship, and skill acquisition based on user inquiries to increase organic search traffic. Designed UX copies for web and mobile platforms, improving user interaction and contributing to a 30% growth in
SalesFinder
Jul 2020 - Sep 2020 (2 months)
Produced SEO-optimized articles and content strategies that established thought leadership. This work resulted in a 25% increase in website traffic within three months of collaboration.
Degrees, certifications, and relevant coursework
Secondary School Certificate, General Studies
Completed secondary education, culminating in the West Africa Senior Secondary School Examination. The curriculum covered a broad range of subjects, preparing for higher education.
Bachelor of Arts, Linguistics
Completed a Bachelor of Arts with Honors in Linguistics. The curriculum focused on the scientific study of language, including its structure, meaning, and context.
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