Daniel Ajiboye
@danielajiboye
Multifaceted content strategist and AI annotator driving ROI through research-driven marketing.
What I'm looking for
I am a versatile content strategist, copywriter, and AI annotator with extensive experience in email marketing, SEO, research, and project management across international and Nigerian markets. I have led a digital agency as Creative Director and CEO, delivered measurable results—such as a 25% ROI for a SaaS client, 15% conversion lifts, and 30% increases in networking reach—and built scalable content and email programmes for multiple brands.
I combine rigorous research and data-driven content production with hands-on technical skills (HTML, WordPress, CMS tools, email platforms like MailChimp, HubSpot, Zoho, design tools such as Figma and Canva) to optimise campaigns and processes. I prioritise clear communication, ethical conduct, and efficiency, and I consistently deliver high-quality, SEO-optimised content that increases engagement, lead generation, and revenue.
Experience
Work history, roles, and key accomplishments
AI Annotator and Trainer
TELUS Digital AI
Jun 2025 - Present (6 months)
Develop complex, multi-step question-and-answer pairs and provide detailed solutions while collaborating with cross-functional teams to refine content and manage company data.
Contributed feature ideas and coordinated with editors on entertainment coverage, staying current on trends and supporting pitch-to-publish workflows.
Creative Director and CEO
Eclipse Conversion Vault (ECV)
Jul 2019 - Present (6 years 5 months)
Founded and led a digital marketing agency delivering SEO, content, social and email campaigns that produced a 25% ROI for a SaaS client and a 15% conversion uplift for a B2B client.
Creative Director & CEO
Eclipse Conversion Vault (ECV)
Jul 2019 - Present (6 years 5 months)
Founded and led a digital marketing agency delivering SEO, content, email and PPC campaigns that generated a 25% ROI for a SaaS client and produced a 15% conversion uplift for a B2B client through landing page and email optimisation.
Email Marketing Specialist
Pop of Culture Africa
Aug 2025 - Dec 2025 (4 months)
Owned the email marketing calendar, wrote and designed campaign emails, tracked open/click metrics and optimised segments and automated flows to improve engagement and conversions.
Head Content Marketer
K21Media
Jul 2024 - Nov 2025 (1 year 4 months)
Led content and email marketing efforts that increased retail client revenue by over 50% and improved email click/open rates by 25% through subject-line optimisation and database management.
Copywriter & Head Content Marketer
K21Media
Jul 2024 - Nov 2025 (1 year 4 months)
Led content and email marketing efforts that increased a retail client's revenue by over 50% and improved email click/open rates by 25% through subject-line optimisation and database management.
Researcher & Senior Copywriter
AfroConnect UK
Mar 2024 - Jan 2025 (10 months)
Conducted city-specific research and produced high-volume, SEO-optimised content that increased content-driven lead generation by 35% and organic reach by 50%.
Researcher and Senior Copywriter
AfroConnect UK
Mar 2024 - Jan 2025 (10 months)
Conducted city-specific research and produced high-volume, SEO-optimised content that increased content-driven lead generation by 35% and organic reach by 50%.
Social Media and Web Writer
The Abdulla Salem
Jul 2024 - Oct 2024 (3 months)
Created social media, blog and web content across five sub-brands, improved content consistency and reduced review time by 95%, and managed Shopify web content for EliteLuxora.
Social Media & Web Content Writer
The Abdulla Salem
Jul 2024 - Oct 2024 (3 months)
Produced social, blog and web content and managed SEO and analytics for five sub-brands, improving content accuracy and reducing review time by 95% while maintaining brand consistency.
AI Technical Writer
YDATA
Apr 2024 - Sep 2024 (5 months)
Authored in-depth AI and ML content including white papers and blog articles that boosted organic traffic by 40% and increased client enquiries by 30%.
Freelance AI Technical Writer
YDATA
Apr 2024 - Sep 2024 (5 months)
Authored technical articles, white papers and analyses on AI and ML that increased engagement by 25% and organic traffic by 40%, contributing to higher client enquiries and sales.
Marketing Intern
Gadget City Ikoyi
Feb 2022 - Apr 2024 (2 years 2 months)
Managed social media and marketing campaigns that drove a 25% increase in lead generation and a 30% improvement in brand recognition while reducing marketing expenses by 5%.
Academic Researcher
Johfam Advisory
Jan 2024 - Feb 2024 (1 month)
Designed and executed research projects, synthesised data into actionable insights that increased client satisfaction by 20% and reduced project timelines by 15%.
Research and Information Scientist
Dominican University
Jul 2023 - Sep 2023 (2 months)
Led electronic library R&D and database management, improving operational efficiency and increasing database usage through streamlined workflows and training.
Research & Information Scientist (SIWES)
Dominican University
Jul 2023 - Sep 2023 (2 months)
Led development and maintenance of the electronic library database, improving accessibility and operational efficiency which increased resource utilisation and reduced retrieval time.
Research Copywriting Intern
Parrotias LLC
Apr 2023 - Jul 2023 (3 months)
Produced research-driven copy for multiple channels, implemented A/B testing and optimisation that improved CTR by 12% and conversion rates by 20%.
Content and Copywriting Intern
Paulowas Food & Events
Dec 2022 - Jan 2023 (1 month)
Managed a weekly content calendar, performed audits and created daily content that increased content effectiveness by 20% and improved conversion and retention metrics.
Content & Copywriting Intern
Paulowas Food & Events
Dec 2022 - Jan 2023 (1 month)
Managed weekly content calendar and produced daily social content, boosting content effectiveness by 20% and improving engagement and conversion metrics.
Education
Degrees, certifications, and relevant coursework
University of Ibadan
Bachelor of Science, Library, Research and Information Science
Grade: 3.23/4.00
Activities and societies: Student Union (Transportation Committee Chairman; Publicity Committee member), Kuti Hall publicity and social committees, Department stakeholder committee and publicity team member.
Bachelor's degree in Library, Research and Information Science with a concentration in Research Information Science and Technology; coursework included information technology, research methodologies, and information literacy.
University of Ibadan
Bachelor of Arts, Library, Research and Information Science
Grade: 3.23/4.00
Activities and societies: Student Union (Transportation Committee Chairman; Publicity Committee member), Kuti Hall publicity and social committees, Department stakeholder committee chairman and publicity team member.
Bachelor's degree in Library, Research and Information Science with a concentration in Research Information Science and Technology, covering coursework in information science, research methodologies, and information technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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