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@fredrickfavour
Product and Content Marketing Strategist | I help companies drive adoption and commercial growth.
I bring in over a decade of experience shaping content and marketing strategies for high-growth companies. I architect the bridge between groundbreaking innovation and market domination.
With more than a million published words that cut through noise and drive action, my work has directly influenced over $36M in revenue for startups, scale-ups, and global enterprises. I built, monetised, and sold my own content business for six figures. I don’t work with entities on an external lens; I treat company resources like my own. I’m relentlessly focused on ROI, obsessed with outcomes, and allergic to fluff.
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Work history, roles, and key accomplishments
AmpiFire
Mar 2025 - Present (8 months)
Manage web content for 12+ global clients across health, finance, fintech, luxury automotive, and construction; formulated SEO-optimized content briefs that increased client engagement by 73% and developed an automated editorial workflow reducing turnaround time by 31%.
Check
Aug 2024 - May 2025 (9 months)
Crafted B2B content and case studies for tech and business clients that improved lead generation by 41% and optimized content for SEO to increase organic traffic by 30%.
Art Report Africa
Feb 2023 - Feb 2025 (2 years)
Curated a comprehensive data aggregation of galleries, art hubs, museums, and monuments across multiple African countries and wrote editorials that increased platform visibility by 353% in 11 months.
Digitimatic
Apr 2024 - Jan 2025 (9 months)
Produced content for tech and lifestyle sectors, enhancing brand reach by 18% and implementing content strategies that improved conversions by 22% within three months.
Africacomicade
Feb 2024 - Oct 2024 (8 months)
Created content calendars and SEO-optimized materials, oversaw ad and marketing campaigns for events and product launches, and managed press and influencer relations for stakeholder engagement.
VisualHQ
Sep 2023 - Feb 2024 (5 months)
Grew newsletter audience by 127% in three months and increased web traffic by 45% through targeted organic content strategies and SEO best practices.
D-tech Centrix LLC
Dec 2022 - May 2023 (5 months)
Developed content strategy for website, blog, and social media, increasing brand visibility by 39% and improving social media engagement by 52% through targeted campaigns.
Degrees, certifications, and relevant coursework
Bachelor of Social Work, Social Work
Completed a Bachelor of Social Work through distance education at IGNOU, focusing on social work principles and community engagement.
Bachelor of Business Administration, Business Administration
Completed a Bachelor of Business Administration with coursework in business management and administration.
Software and tools used professionally
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