Praise Tar

Developed and implemented content strategy and SEO-aligned direction for new and established brands, managed a content team to deliver high-quality assets on schedule, and led crisis communication efforts to improve brand share of voice.

Crafted conversion-focused content across social, web, email, scripts and articles, and led brainstorming sessions to design effective content campaigns for diverse clients.

Managed the company blog and produced optimized content to grow and retain readership, and developed online advertising and social media calendars to maximise ad performance and engagement.

Wrote radio scripts and created media buying schedules to secure optimal placements, reconciled accounts accurately, and prepared presentations for weekly progress meetings.

Engaged customers, contributed creative ideas in brainstorming sessions, analysed campaign performance for optimization, and maintained accurate reconciliation records for reporting.

Edited news content for accuracy and clarity, contributed original stories and newsgathering, and coordinated with stakeholders to ensure timely publication.

Activities and societies: Stream Magazine editorial team member; contributed to news editing and content creation.

Completed a Bachelor of Science in Mass Communication with coursework and activities related to editing, reporting, and media production.

Completed a diploma program in Filmmaking and Broadcasting focused on practical production and broadcasting skills.

Obtained O-Level certificate following secondary education with a focus on general academic subjects.