Open to opportunities

Hanifah Ali

@hanifahali

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Results-oriented digital strategist specializing in email and content marketing.

Nigeria

Message

What I'm looking for

I am looking for a role that allows me to leverage my digital marketing skills in a collaborative environment, focusing on innovative strategies that drive engagement and growth.

I am a results-oriented Digital Strategist with 4 years of experience in crafting and executing data-driven content and email marketing strategies that drive engagement, lead generation, and brand growth. My expertise lies in audience segmentation, campaign automation, SEO, and performance optimization across multiple platforms. I excel at aligning marketing efforts with business goals, creating impactful content journeys, and delivering measurable results through creative storytelling and strategic planning.

Throughout my career, I have successfully executed brand storytelling campaigns that increased digital engagement significantly, optimized social content to improve lead quality, and designed content scheduling systems that enhanced team efficiency. My experience spans various roles, including Marketing Strategist and Freelance Digital Marketer, where I have developed seasonal campaigns and crafted Instagram content strategies that have driven substantial increases in engagement and website visits.

I am passionate about leveraging data to inform marketing strategies and continuously seek opportunities to enhance brand visibility and customer engagement. My goal is to contribute to a dynamic team where I can apply my skills in digital marketing and strategy to drive impactful results.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketer

Current

Almondsnvanilla

Jan 2023 - Present (2 years 5 months)

Crafted Instagram content strategy using customer insights, increasing engagement by 35% and expanding reach to untapped local audiences within six months. Developed seasonal campaigns with visuals and captions that drove a 28% boost in website visits and increased direct product inquiries through Instagram DMs.

Customer Insights Website Traffic

Marketing Strategist

Blaze

Jan 2025 - Present (5 months)

Executed brand storytelling campaigns that increased digital engagement by 40%, strengthening brand positioning across early-stage markets and key social platforms. Used audience analytics to optimize social content, achieving a 32% increase in click-through rates and improving the quality of generated leads.

Storytelling Lead Generation

Marketing Strategist

ShowaMart

Jan 2024 - Present (1 year 5 months)

Executed data-driven paid advertising campaigns using audience segmentation and A/B testing, achieving a 350% ROAS and improving budget efficiency. Led targeted SEO optimization through keyword research and on-page enhancements, resulting in a 25% increase in organic traffic and improved search visibility.

Paid Advertising Segmentation A B Testing SEO Optimization Keyword Research

Content Strategist

OnePurse Marketplace

Jan 2022 - Present (3 years 5 months)

Executed a cohesive content strategy that increased social media engagement by 35%, strengthening brand visibility and driving more meaningful audience interaction. Created visually appealing and message-driven content that increased follower interaction and strengthened emotional connection with the brand.

Content Strategy Content Creation Cross Functional Collaboration

Social Media Manager

Bixo LLC

Jan 2021 - Present (4 years 5 months)

Created brand-specific content strategies that increased engagement across Bixo Digital platforms by 38% and strengthened brand consistency among target audiences. Provided digital marketing insights that improved lead generation efforts, contributing to a 30% increase in inbound inquiries across social media channels.

Content Strategy Brand Consistency Lead Generation

Content Strategist

The Sweet Layers Factory

Jan 2021 - Present (4 years 5 months)

Developed a data-driven content strategy using SEO and analytics, increasing page visibility by 120% and boosting digital engagement by 25% across platforms. Produced compelling videos and reels to enhance visual storytelling, resulting in higher customer interaction and expanded social media reach.

Content Strategy SEO Analytics Video Production Visual Storytelling

Education

Degrees, certifications, and relevant coursework

University of Lagos

Bachelor’s Degree, Mass Communication (Public Relations and Advertising)

Studied Mass Communication with a specialization in Public Relations and Advertising at the University of Lagos. Focused on developing strategic communication skills and understanding media landscapes.