Open to opportunities

angana tissera

@anganatissera

Message

I lead SaaS customer enablement and integrated marketing campaigns to drive adoption and engagement.

Sri Lanka

Message

What I'm looking for

I’m looking to lead SaaS customer enablement and integrated campaign programs—turning voice of customer into adoption resources—while partnering cross-functionally to drive measurable engagement and product uptake.

I’m a marketing and customer engagement professional with 8+ years leading multi-channel campaigns, client portfolios, and customer education programmes across SaaS, agency, and experience-led businesses. I combine campaign strategy, lifecycle engagement, creative direction, and cross-functional delivery with a commercially aware, customer-first approach.

In my current role as Customer Enablement Specialist, I lead customer-facing enablement across the SaaS lifecycle—turning product updates, customer questions, and friction points into onboarding guidance, release communications, help-centre content, and adoption resources. I’ve coordinated launch enablement for 50+ product features and improved early feature adoption by up to 20% through aligned messaging, education, and post-launch support.

I build scalable customer knowledge by translating voice-of-customer insights into content, campaign needs, and product-education requirements. I’ve also built and maintained a 200+ resource customer knowledge library that became a primary self-service destination, reducing repeat how-to support queries by an estimated 25%.

Previously, I led international client marketing delivery and integrated agency campaign projects for 30+ B2B and B2C organisations. I directed content, social, email, and brand communications (including near-100% on-time delivery), and strengthened account continuity—retaining roughly 90% of key accounts year over year while converting follow-on opportunities into repeat business.

Experience

Work history, roles, and key accomplishments

Current

Customer Enablement Specialist

Current

AppVentory

Mar 2025 - Present (1 year 4 months)

Led customer-facing enablement across the SaaS lifecycle by turning product updates, questions, and recurring friction points into onboarding guidance, release communications, and adoption resources. Coordinated launch enablement for 50+ product features and built a 200+ resource knowledge library to improve self-service and reduce repeat how-to support queries.

Customer Onboarding Product Adoption Release Communications Knowledge Base Management Voice Of Customer Content Strategy Client Enablement Stakeholder Communication Cross functional Coordination

Current

Creative Director & Event Planner

Current

Eventra

Aug 2022 - Present (3 years 11 months)

Led client relationships from consultation through delivery across 10–12 month engagements, translating personal requirements into cohesive event concepts and customer experiences. Owned visual direction, promotional content and communication plans, coordinated vendors and production schedules, and delivered events on schedule while winning new engagements through referrals.

Event Planning Client Consultation Creative Direction Vendor coordination Budgeting Production Scheduling Customer Experience Design

Marketing Specialist

Oceans

Jun 2024 - Mar 2025 (9 months)

Directed day-to-day marketing delivery across international client accounts as the link between client leadership, creative contributors, and operational teams. Planned and executed content, social media, email, and brand communications, growing average social engagement by 30–40% and maintaining near-100% on-time delivery across concurrent projects.

Integrated Marketing Content Planning Social Media Marketing Email Marketing Brand Communications Approval Workflows Project Delivery Performance Analysis Analytics

Project Lead

Yugen Solutions

May 2020 - Jun 2024 (4 years 1 month)

Led a portfolio of 30+ B2B and B2C organizations, managing up to 10 concurrent accounts by balancing campaign priorities, commercial expectations, timelines, and stakeholder requirements. Directed integrated marketing across channels including social media, content, email, digital advertising, events, promotions, and brand campaigns, and delivered campaigns within agreed budgets and timelines.

Integrated Campaigns Creative Briefs Campaign Planning Vendor Management Digital Advertising Events Promotion Stakeholder Communication Project Management

Assistant Manager - Digital Marketing

Yugen Solutions

Oct 2018 - Apr 2020 (1 year 6 months)

Coordinated multi-channel digital campaigns for SME clients across social media, content, email, promotions, and event-led activity. Managed client briefs, campaign calendars, content approvals, and performance review meetings, improving publishing consistency and reducing content revision cycles by an estimated 30%.

Social Media Content Publishing Workflows Email Marketing Promotion Performance Reviews

Marketing Executive

WRF Holdings

Oct 2017 - Nov 2018 (1 year 1 month)

Supported social media, content, promotional, and event-marketing execution for customer-facing campaigns. Coordinated stakeholders, suppliers, and creative partners to deliver approved campaign materials on schedule and monitored customer enquiries and feedback to improve future communication.

Social Media Marketing Content Marketing Promotions And Campaigns Event Marketing Campaign Execution