Open to opportunities

Amaya Suriyapperuma

@amayasuriyapperuma

Message

Award-winning creative strategist blending brand storytelling and performance marketing to drive growth.

Sri Lanka

Message

What I'm looking for

I’m looking for a role where I can lead end-to-end creative strategy—grounded in human insight—then translate ideas into measurable performance across Meta and Google, with room to experiment, collaborate, and scale winning campaigns.

I’m an award-winning creative strategist and brand storyteller with experience spanning brand storytelling, performance marketing, and editorial writing. I build campaigns from the inside out—starting with human insight, shaping the creative concept, and seeing it through to the numbers that prove it landed.

My work has been recognized at Young Spikes Sri Lanka and Young Spikes Asia, including a bold repositioning campaign for Prima Kottu-Mee and a mental health stigma campaign using Singaporean cultural psychology with Singpass as the digital identity touchpoint. I’ve also helped deliver Sri Lanka’s first generative AI based campaign, recognized among the top entries and reaching finalist status for the “Tomorrow is Yours” campaign.

In my recent role as Senior Specialist - Marketing Operations (Oceans XYZ LLC), I led creative strategy for a luxury US D2C eCom beauty brand—writing all ad copy and directing creative angles across Meta and Google to support Asia Pacific performance growth. I also served as de facto creative director for product and lifestyle shoots in Sri Lanka, sourcing models, directing the shoot, and producing campaign-ready assets.

I’m at my best when creative and performance stay tightly aligned: I built and executed full-funnel paid media campaigns, developed GTM strategy and audience development, and delivered results like improving conversion rate from 2.6% to 11.8% over 12 months, reaching 3.3x ROAS and 13% conversion during the brand’s highest-spending month. I bring strong leadership, market research, and cross-functional collaboration to every campaign—from concept to optimization.

Experience

Work history, roles, and key accomplishments

Current

Senior Specialist - Marketing Operations

Current

Oceans XYZ LLC

Mar 2025 - Present (1 year 2 months)

Led creative strategy and marketing operations for a luxury US D2C beauty brand, owning campaign concepts, ad copy, and Meta/Google creative angles that drove Asia Pacific performance growth. Improved conversion from 2.6% to 11.8% over 12 months, delivering 3.3x ROAS and 13% conversion through continuous optimization across Shopify and Google Analytics.

Marketing Operations Creative Strategy Performance Optimization Conversion Rate Optimization (CRO)Shopify Google Analytics ROAS GTM Strategy

Digital Marketing Manager

Loops Integrated

Apr 2024 - Mar 2025 (11 months)

Developed and implemented comprehensive digital marketing communication strategies and creative campaigns to meet client objectives and revenue targets. Managed and optimized advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms, using market research and performance analysis to maximize ROI.

Digital Marketing Strategy Google Ads Meta Ads LinkedIn Ads Market Research Performance Analytics ROI Optimization

Assistant Manager - Digital Marketing

Loops Integrated

Jul 2022 - Mar 2024 (1 year 8 months)

Managed digital content and campaign plans, overseeing content creation, project delivery, and paid digital campaign execution for multiple brands. Conducted market research and coordinated media buying strategies, including involvement in campaigns and sessions addressing cyberbullying and harassment against women on digital media spaces.

Digital Content Management Marketing Campaigns Media Buying Digital Paid Campaigns Market Research Performance Monitoring Cross Functional Collaboration Client Delivery Team Management

Senior Executive - Digital Marketing

Loops Integrated

Jan 2022 - Jun 2022 (5 months)

Oversaw brand digital content creation and digital media strategy, including formulation of media buying approaches and paid campaign execution. Ideated and delivered social media campaigns in collaboration with cross-functional teams for clients including Commercial Bank of Ceylon, Sri Lankan Airlines, Munchee, CBL Tetos, and Nelfarms.

Content Strategy Campaigns Digital Media Planning Paid Media Media Buying Brand Management Cross Functional Collaboration Campaign Coordination

Executive - Digital Marketing

Loops Integrated

Nov 2020 - Dec 2021 (1 year 1 month)

Ideated and managed content across digital platforms, creating and executing social media campaigns for multiple brands. Coordinated with creative and other departments to plan and deliver digital projects, supporting ongoing campaign delivery for clients such as Viber, Munchee, CBL Tetos, Nelfarms, Rexona, and Singer.

Digital Platform Management Campaign Planning Content Strategy Brand Campaigns

Assistant - Marketing Services

Nestle Lanka Plc

Feb 2019 - Nov 2020 (1 year 9 months)

Developed, edited, and proofread content for Nestlé websites and supported eCommerce efforts during the pandemic. Drafted internal communications, coordinated with third-party agencies, and supported marketing leadership through meeting/travel organization, field staff coordination, and internal events.

Proofreading E commerce Support Internal Communications Event Coordination Travel Coordination Marketing Support