Open to opportunities

Aaron Clive

@aaronclive

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Marketer skilled in brand development and customer lifecycle management.

Sri Lanka

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation, with opportunities for professional growth and collaboration in a forward-thinking environment.

I am a passionate marketer with extensive experience in brand development through inbound marketing. My career has allowed me to work with both traditional and digital marketing strategies, enabling me to create long-term, results-driven strategies tailored to various enterprises and target audiences.

Currently, I lead the Customer Lifecycle Management team at Hype Invention, where I oversee strategic projects aimed at optimizing customer journeys. My key achievements include managing sales processes across multiple HubSpot accounts and launching successful lifecycle marketing campaigns that significantly impacted revenue. I thrive on collaborating with cross-functional teams to enhance CRM performance and drive operational efficiency.

With a strong foundation in marketing automation and customer retention strategies, I have successfully delivered solutions for over 40 clients, driving engagement and revenue growth. I am committed to continuous learning and leveraging innovative tools to enhance marketing effectiveness.

Experience

Work history, roles, and key accomplishments

Current

Associate Lead – Customer Lifecycle Management

Current

Hype Invention

Jun 2024 - Present (1 year 1 month)

Led the Customer Lifecycle Management team, overseeing strategic projects to optimize customer journeys. Developed and implemented strategies for nurturing leads throughout the customer lifecycle.

HubSpot Zoho Zapier Make Mailchimp Apollo Sendgrid Klaviyo Braze

Senior Marketing Executive- Australia

Hype Invention

Apr 2023 - Present (2 years 3 months)

Developed and managed marketing automation strategies across various functions, utilizing generative AI tools to automate marketing functions. Built, managed, monitored, and troubleshot workflows and automations on multiple platforms.

Marketing Automation Generative AI HubSpot Zoho Zapier Mailchimp Braze MoEngage Sendgrid Klaviyo Mo Engage

Advertising Account Executive

Sarva Colombo

Jul 2021 - Present (4 years)

Managed key accounts including Hemas Hospitals, Robbialac, McDonald's, and NTB, serving as the primary point of contact for clients. Assisted in the development of creative strategies and ensured timely delivery of creative outputs.

Account Management Client Servicing Creative Strategy Market Research Project Coordination Debt Collection

Marketing/ Business Development Executive

GSL Holdings

Jun 2020 - Present (5 years 1 month)

Developed business across B2B, B2C, and B2G channels, driving growth and market expansion. Created and managed content for all social media platforms, enhancing brand presence and setting up email marketing campaigns.

Business Development Content Creation Social Media Marketing Email Marketing Lead Generation Client Relations Product Research

Education

Degrees, certifications, and relevant coursework

University of Staffordshire, APIIT School, Colombo

Master of Business Administration, Business Administration

Currently pursuing a Master of Business Administration (MBA) at the University of Staffordshire, APIIT School, Colombo. This program is enhancing my strategic business acumen and leadership skills.

Sri Lanka Institute of Marketing (SLIM)

Diploma in Strategic Brand Management, Strategic Brand Management

Grade: Best student of the Batch (Batch Top)

Completed a Diploma in Strategic Brand Management (DSBM) at the Sri Lanka Institute of Marketing (SLIM). Recognized as the best student of the batch, demonstrating strong performance in brand strategy.

Continuing Professional Development (CPD-UK)

Professional Diploma in Digital Marketing, Digital Marketing

Obtained a Professional Diploma in Digital Marketing from Continuing Professional Development (CPD-UK). This diploma provided comprehensive knowledge and skills in various aspects of digital marketing.

Sri Lanka Institute of Marketing (SLIM)

Professional Certificate in Marketing, Marketing

Earned a Professional Certificate in Marketing (PCM) from the Sri Lanka Institute of Marketing (SLIM). This certificate laid a strong foundation in core marketing principles and practices.

St. Joseph Vaz College, Wennappuwa

General Certificate of Education Advanced Level, General Studies

Completed the General Certificate of Education (GCE) Advanced Level at St. Joseph Vaz College, Wennappuwa. This academic achievement provided a strong educational background.