Ashwin Umasudhan

Leading the creative, lead gen and marketing team. Implemented performance optimizing workflows and lead nurturing SOPs to improve lead/deal ratios.

Headed the digital marketing team including account management, paid media, social media marketing, and creative. Introduced data visualization solutions and expanded stakeholder relationships, increasing department monthly revenue by 58% within 5 months.

Managed digital media investments and campaigns for Unilever's brand portfolio, led content and influencer management, and drove digital funnel reconstruction achieving +105% consideration in one year. Promoted Sunsilk's first music video campaign and executed Sri Lanka's first cinema gaming campaign.

Headed the digital team comprising client servicing, content writers, designers, and video editors. Drove incremental revenue by 83% through pitches and campaigns, acquired 15 new clients, and trained the wider team via digital marketing lectures.

Created and oversaw content for brand portfolio, involved in paid media campaign planning and execution, and collaborated with client servicing, designers, and video editors. Initiated WeSri Lanka's digital presence.

Created digital marketing content and collaborated with design and paid media teams to execute campaigns. Acted as client POC for content writing and campaign execution.

Worked under digital strategist's supervision to win new clientele and initiated and executed Caltex's 30,000km all-island campaign.

Completed Advanced Performance Marketing and Analytics in 2024.

Completed Professional Diploma in Digital Marketing in 2021.

Completed Design Led Strategy: Design Thinking for Business in 2020.

Completed CIMA Certificate Level in 2014.

Studied Strategy and Entrepreneurship at the University of Sydney.

BSc. (Hons) Business & Management from Northumbria University from 2015 to 2017.

Completed Cambridge Advanced Level Examinations in 2014.

Completed Cambridge Ordinary Level Examinations in 2012.