leshani jayasinghe
@leshanijayasinghe
Adaptable operations-oriented professional with 17+ years of experience.
What I'm looking for
I am an adaptable operations-oriented professional with over 17 years of experience in business operations, customer experience, digital marketing, and project coordination. My expertise lies in optimizing customer journeys, enhancing processes, and aligning stakeholders to drive business success. I have a proven track record of leading cross-functional initiatives and building efficient workflows that enhance performance.
Throughout my career, I have been valued for providing structure and clarity, enabling both local and international teams to achieve their goals. My recent roles include working as a Freelance Digital Marketing & Ops Specialist, where I collaborated with various clients to improve their marketing strategies and operational efficiencies. I also co-founded Pearl Isle Events, where I manage all aspects of event logistics for weddings, ensuring seamless coordination and execution.
In my previous position at Dialog Axiata PLC, I led customer experience initiatives that significantly improved user satisfaction and profitability. My ability to streamline processes and implement effective solutions has consistently resulted in enhanced performance and successful project outcomes.
Experience
Work history, roles, and key accomplishments
Digital Marketing & Ops Specialist
Tifosi Sunglasses
Jan 2024 - Present (1 year 6 months)
Collaborated with client-side teams to ensure consistent internal process handovers. Built and executed content calendars across Instagram and Facebook with visual and copy alignment.
Co-Founder & Planner
Pearl Isle Events
Jan 2023 - Present (2 years 6 months)
Planned and executed destination and local weddings in Sri Lanka, managing all aspects of event logistics. Served overseas clients with seamless coordination across vendors, venues, and timelines.
Client Success Coordinator
Epsychiatry
Nov 2023 - Feb 2024 (3 months)
Improved appointment attendance and payment rates by 20% through proactive follow-ups with high-risk clients. Introduced a centralised Excel tracker for appointments, documentation, and insurance status, streamlining onboarding and improving team efficiency.
Product & Business Development
Dialog Axiata PLC
Dec 2014 - Sep 2023 (8 years 9 months)
Led end-to-end operations for TOUCH, Sri Lanka’s first NFC prepaid solution, overseeing onboarding, tech coordination, audits, and internal readiness as the sole operations lead. Represented operations in technical meetings, supported compliance checks, and ensured day-to-day execution ran smoothly.
Project Manager
Dialog Axiata PLC
Jan 2015 - Jan 2019 (4 years)
Organised employee-focused internal events from concept to execution. Coordinated cross-functional teams and managed vendors, speakers, logistics, and budgets.
Product & Business Development
Dialog Axiata PLC
Dec 2014 - Sep 2023 (8 years 9 months)
Handled full vendor acquisition, onboarded movie theatres and event organisers, negotiated commission structures, and led high-value partner engagement. Organised major promotional events to increase platform visibility and downloads.
Product & Business Development
Dialog Axiata PLC
Dec 2014 - Sep 2023 (8 years 9 months)
Led the customer experience for eZ Cash, overseeing the full user journey redesign across the Genie App and USSD, resulting in improved usability, higher transaction completion, and increased customer satisfaction. Improved NPS from 26% to 40% through structured feedback loops and CX enhancements.
Process & Customer Operations
Dialog Axiata PLC
Oct 2010 - Dec 2014 (4 years 2 months)
Led the complete customer-centric process transformation during the Suntel merger. Used value stream mapping to remove non-value-adding steps and improve overall operational efficiency.
Education
Degrees, certifications, and relevant coursework
University of Wales – Cardiff Metropolitan
Master of Business Administration, Business Management
Completed an MBA program, focusing on advanced business management principles and practices. Gained expertise in strategic planning, financial management, and organizational leadership.
ABE UK
Advanced Diploma, Business Management
Obtained an Advanced Diploma in Business Management, covering core business functions and management techniques. Developed a strong foundation in business operations and administration.
APIDM
Certification, SEO
Completed the SEO Masterclass, gaining in-depth knowledge of search engine optimization strategies and techniques. Focused on improving website visibility and organic search rankings.
Meta
Certification, Digital Marketing
Achieved Certified Digital Marketing Associate status from Meta, demonstrating proficiency in Meta's advertising platforms and digital marketing best practices. Focused on campaign execution and performance analysis.
eMinds Academy
Diploma, Digital Marketing
Completed a Diploma in Practical Digital Marketing, acquiring practical skills in various digital marketing channels. Covered topics such as social media marketing, content marketing, and email marketing.
Dialog Axiata
Certification, Process Improvement
Obtained Lean Six Sigma Yellow Belt certification, learning fundamental principles of Lean and Six Sigma methodologies. Focused on process improvement and waste reduction.
Institute of Project Management USA
Certification, Project Management
Earned PMP certification from the Institute of Project Management USA, validating expertise in project management principles and practices. Demonstrated ability to lead and direct projects effectively.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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