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Yasodhara Pusparaja

@yasodharapusparaja

Digital Marketing Consultant at Coco Diving / Polhena Diving Center, launching seasonal operations and coordinating Instagram and TikTok campaigns.

Sri Lanka

Message

At Coco Diving / Polhena Diving Center, I directed the digital launch for seasonal operations in Trincomalee and Polhena. I coordinated a 30-day content roadmap and promotional assets across Instagram and TikTok.

At Thyaga Gift Vouchers, I led Agile product development and requirements engineering for customer and admin portals. I improved delivery efficiency by 20% and helped increase engagement on the NDB Credit Card Loyalty Platform by 15%.

At Eyepax IT consulting, I coordinated digital campaigns and creative teams, increasing LinkedIn B2B audience engagement by 85%. I also contributed to a 45% increase in organic website traffic through SEO optimizations and targeted campaigns.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Consultant

Current

Coco Diving / Polhena Diving Center

Dec 2025 - Present (10 months)

Directed the end-to-end digital launch project for seasonal operations in Trincomalee and Polhena, managing project scope, timelines, and deliverables. Orchestrated a 30-day content roadmap and coordinated cross-functional asset pipelines to align with business objectives.

Digital Marketing Project Management Content Strategy Instagram TikTok KPI Monitoring Campaign Management

Project Coordinator cum Business Analyst

Thyaga Gift Vouchers

Mar 2025 - Nov 2025 (8 months)

Led Agile product development, release cycles, and requirements engineering for core customer and admin portals. Optimized delivery efficiency by 20% and ensured 100% platform stability across weekly deployments.

Agile Product Development Requirements Engineering Sprint Planning Worklenz Amazon Quicksight KPI Monitoring Stakeholder Management

Social Media Executive (Digital Product & Campaign Coordination)

Eyepax IT Consulting

Aug 2023 - Mar 2025 (1 year 7 months)

Coordinated multi-channel digital campaigns and cross-functional creative teams to elevate brand positioning. Shortened campaign delivery timelines by 30% and increased B2B audience engagement on LinkedIn by 85%.

Social Media Digital Campaigns SEO Content Strategy LinkedIn Cross functional Coordination Data Analysis

Marketing Executive

Capture Eye

Apr 2023 - Jul 2023 (3 months)

Managed promotional project lifecycles, vendor relations, and digital content delivery to boost brand equity. Enhanced client retention and engagement through targeted storytelling campaigns and streamlined asset delivery.

Marketing Project Management Vendor Management Content Delivery Storytelling Digital Promotions

Management Trainee

Affiniti Innovation

May 2022 - Dec 2022 (7 months)

Supported enterprise-level Document Management Systems (DMS) and CRM deployment projects. Maintained 100% SLA and KPI compliance across multiple high-value corporate projects.

Document Management CRM Project Coordination SLA Compliance Requirements Gathering

Event Management Freelancer

Success Zante

Jul 2021 - Dec 2021 (5 months)

Orchestrated logistics, timelines, and vendor communications for high-profile corporate events. Successfully executed multiple international events on tight deadlines, earning a 100% positive client feedback rating.

Event Management Logistics Vendor Management Stakeholder Communication Budget Management

Event Management Trainee

Success Zante

Oct 2018 - Jan 2019 (3 months)

Assisted senior coordinators in managing event operations and client support. Gained foundational experience in coordination, planning, and stakeholder communication.

Event Coordination Planning client support Communication Skills