At No Bad Hire, I’m co-developing an HR-tech product that uses psychometrics and AI to assess candidates’ cultural fit, while contributing to product development and marketing strategy. As a freelance HR consultant, I also advise companies and managers on HR processes, workforce planning, recruitment, and change management.
At Mutlaq Technologies Limited, I was Head of HR/CHRO, working with executive leadership on HR strategy and coordinating HR operations across Europe, Asia, and the Middle East. Before that, as HR Business Partner at Mobile Reality, I developed HR strategies and processes and supported recruitment, compensation, performance management, and organizational development.
Through Baba z HR, I provide HR consulting, training, and mentoring, and build the brand through content, SEO, and community work. Across my career, I’ve built and professionalised HR functions, supported organizations through change, and brought experience in business development and marketing alongside my HR work.
