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Andrijano Salinovic

@andrijanosalinovic

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Experienced sales leader with a focus on business development.

Germany

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my sales expertise and drive business growth while fostering a collaborative team environment.

As a seasoned professional in sales and business development, I have successfully led teams and driven growth in various sectors, including B2B and B2C environments. My experience spans over a decade, during which I have honed my skills in strategic planning, customer acquisition, and digital marketing.

In my most recent role as Head of Sales and Business Development at M&A e.V., I was responsible for the strategic development and sustainable growth of our member base. I led a team focused on service quality and customer satisfaction, while also optimizing digital sales channels to enhance user experience and conversion rates. My commitment to fostering long-term customer loyalty has consistently resulted in high retention rates and increased revenue.

Throughout my career, I have demonstrated a strong ability to analyze market trends and implement effective sales strategies. My background includes managing key accounts, negotiating contracts, and leading cross-functional teams to achieve ambitious sales targets. I am passionate about leveraging technology and innovative solutions to streamline processes and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

Leitung Vertrieb & Geschäftsentwicklung, B2C

Mein Aktiver Lohnsteuerhilfeverein M&A e.V.

Sep 2020 - Present (4 years 11 months)

Led strategic development, new customer acquisition, and sustainable growth of the member base with a focus on defined KPIs. Managed, coached, and developed a sales team, emphasizing service quality, customer satisfaction, and results orientation.

Strategic Development Customer Acquisition KPIs Team Leadership Digital Marketing Budget Management Customer Relationship Management Sales Process Optimization

Account Manager im Aussendienst, B2B

Coca Cola European Partners

Sep 2015 - Present (9 years 11 months)

Managed and advised approximately 500 B2B customers in the out-of-home market. Drove targeted revenue development through strategic product placements, cross-selling, and upselling according to defined KPIs.

Account Management B2B Sales Revenue KPIs Contract Negotiation Customer Retention Market Analysis Strategic Planning

Key Account Manager im Aussendienst, B2B

Staufer Textilpflege GmbH

Sep 2014 - Present (10 years 11 months)

Managed a defined customer portfolio of approximately 250 key accounts in the rental textiles sector. Expanded existing business relationships through targeted consulting, cross-selling, and upselling measures.

Key Account Management B2B Sales Customer Relationship Management Cross Selling Upselling Customer Satisfaction Strategic Partnerships

Solarberater, B2C

DSA GmbH & Co. KG

Sep 2013 - Present (11 years 11 months)

Advised and sold solar systems with a focus on individual customer solutions. Actively acquired new customers and expanded existing customer contacts to increase sales.

Sales Solar Energy Customer Relationship Management Sales Planning Contract Negotiation

Account Manager, B2B

Hays AG

Dec 2012 - Present (12 years 8 months)

Actively acquired new customers and expanded and managed existing key accounts. Conducted independent contract negotiations at the decision-maker level.

Account Management Key Account Management Contract Negotiation Recruitment

Key Account Manager, B2B

D. Simic GmbH

Jul 2011 - Present (14 years 1 month)

Strategically expanded and managed key accounts operating across Europe. Independently developed customer relationships with a focus on revenue growth and long-term retention.

Key Account Management B2B Sales Customer Development Logistics Offer Creation Contract Management

Sales Manager National, B2B

D. Simic GmbH

Sep 2010 - Present (14 years 11 months)

Independently acquired new customers in national B2B sales. Conducted needs analyses and developed tailored solution concepts.

Sales Management B2B Sales Needs Analysis Contract Negotiation

Projektleiter, B2B

Media Planet

Mar 2009 - Present (16 years 5 months)

Acquired and managed B2B customers for financing editorial special publications. Developed and presented customized sales concepts for major clients.

Project Management B2B Sales Customer Acquisition

Inside Sales Manager, B2B

Intrum Justitia AG

Jul 2008 - Present (17 years 1 month)

Conducted telephone new customer acquisition in the B2B segment for marketing debt collection services. Handled price and contract negotiations with decision-makers.

Inside Sales B2B Sales Customer Acquisition Contract Negotiation CRM Lead Management

Inhaber und Geschäftsführer

Cesar Markt (REWE)

Nov 2003 - Present (21 years 9 months)

Held overall responsibility for budget planning, merchandise disposition, and economic management of the market. Managed purchasing, assortment design, and price negotiations with suppliers.

General Management Budgeting Inventory Management Process Optimization Customer Satisfaction

Education

Degrees, certifications, and relevant coursework

FOM Hochschule, München

Bachelor of Arts

2015 - 2020

Completed a Bachelor of Arts degree, focusing on relevant coursework to enhance professional skills. Gained comprehensive knowledge in various subjects applicable to business and management.

Sabel GBS Privatschule, München

Staatlich geprüfter kaufmännischer Angestellter, Commercial Studies

2002 - 2004

Achieved certification as a state-certified commercial employee. Developed strong foundational skills in business administration and commercial practices.