Andrii Gorbenko

Independent GTM, RevOps and business-automation consulting, from diagnosis and solution design through implementation and QA. Built a Codex-based workspace for website and content operations and an n8n audio-to-content prototype with planning, writing and review agents. Client advisory and practical delivery, with source checks and human review for AI outputs.

Advised five US and Canadian clients; built CRM and GTM workflows and coordinated three engineers. HubSpot scoring covered 354,000 contacts, with ~10% more meeting agreed qualification criteria. For one SaaS client, Clay–HubSpot campaigns generated 1–5 negotiated opportunities monthly over 3 months. Delivered 3 audits and 3 reusable frameworks. Remote contract; scheduled end October 2026.

Led positioning and digital marketing for GetDevDone and P2H Forge, connecting commercial priorities with campaign delivery. Increased marketing-qualified leads by 9% through Google Ads restructuring. Launched P2H Forge from concept to website, owning positioning and coordinating design, copy and development; helped prototype AI content production. Remote contract for the US company.

Consulted on and led go-to-market work for digital health, femtech and AI services. Worked with leadership and delivery teams on positioning, service offerings and commercial messaging.

Led B2B marketing for technology and design services serving US pharma, medtech, providers and payers. Contributed to a Fortune 500 pipeline opportunity through positioning, assets and LinkedIn Ads. Coordinated or co-authored approximately 30 content assets and supported a successful UX Design Awards submission for a client product.

Across my 2020–2022 SoftServe roles, campaigns generated $100k+ in pipeline opportunity value and reduced cost per opportunity from roughly $1,000 to $350 over three months. Knowledge sharing and sales enablement increased internal R&D pre-sales requests by 15% over a year. Promoted twice; managed three people.

Worked as Senior Innovation Marketing Manager at SoftServe.

Worked as Marketing Manager at SoftServe.

Launched 7 growth-focused websites for SMEs (1 to €35mln in sales annually) in metal recycling, cargo sale and rentals, healthcare talent sourcing.

Handled full project scope from planning to delivery, client management, website development & coordination. Occasionally built websites, designed customer journey mindmaps, and did SEO research, content creation, and copywriting.

Created ~40 article

Wrote 15 business case studies for the updated Atwix website.
Positioned messages to reflect key more quantitative client metrics as achievements.

Created ~20 lead generation articles incl. market research, insights, and blog posts targeted at MBA/EMBA program managers of American business schools.

Handled and advised on every step of MBA admission to the US and European universities, including CV, cover letter, mock-up interview preparation, and scholarship funding research.

Advised approximately 60 clients on applications to master’s and PhD programmes and scholarships worldwide. Coordinated eight remote analysts, application managers and copywriters, organising priorities, materials and client communication while working from Kyiv and Tallinn.

Prototron provides financing and consulting for the implementation of ideas, inventions, devices and solutions.

• Helped define target audiences for Facebook Ads, Google AdWords and Instagram. The application round reached the record of 300+ high-quality projects.
• Shot video and photo to post social networks and website;
• Helped organize 5 on-site events with applicant teams from Estonia, UK

Startup Estonia seeks to supercharge Estonian-bred startups that have the potential to make it in the world. We join forces with the rest of the Estonian startup ecosystem, to make it easier to have access to experienced people and companies, investors and money as well as a good breeding ground.

At Startup Estonia, we aim to superboost three perspective fundamental branches: CleanTech, HealthTec

Stoneful is a creative content agency. We practice the art and craft of communication — through writing, presentations, and design.

I handle video production and photography for our Pitch Workshops. When not out in the field, I analyze content, crunch through data sets, as well as go through one-pagers, and investor decks. Lately, I organize events for our Prototron Academy initiative, which is

- Providing and supporting solid entertaining and informational events for developers in Kyiv (20+ events)
- Coordination and management inside event team as well as a speaker experience on events for students
- Giving talks on Google's opportunities to students, Google's tech labs and how to prepare to Google's interview.

Worked in technical pre-sales for mobile technologies. Delivered IBM Worklight product training to sales teams and technical presentations for partners and banking prospects.

- One of the 60 representatives throughout EMEA region to act as a connection between Google and students on university campus providing informational events on the Google technologies basis.

Head of faculty, coordinate student employment, head editor of faculty's newspaper, help to improve information sources about events and possibilities and perspectives to students, established cooperation between faculty of information technology and IBM Ukraine.

Nov 2025 · Expires Dec 2026

Nov 2025 · Expires Dec 2026

Nov 2025 · Expires Dec 2026

Nov 2025 · Expires Dec 2026

Apr 2021 · Expired May 2023

Apr 2021 · Expired May 2023

Apr 2021 · Expired Apr 2023

Feb 2020 · Expired Mar 2022

Jan 2020

Master’s studies in healthcare technologies and e-health, connecting healthcare context with technology and its practical applications.

Master’s degree in Information Systems Management, continuing my studies after a bachelor’s in economic modelling.

Studied economic modelling, quantitative analysis and data mining, building the analytical foundation for later work in B2B marketing, consulting and business systems.