Open to opportunities

Andreína Méndez Fernández

@andrenamndezfernndez

Marketing Director specializing in communications, content strategy, and data-driven growth for hospitality and consumer brands.

Venezuela

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What I'm looking for

I’m looking for a leadership role where I can own multi-channel communications and marketing strategy, lead cross-functional teams, and use data and AI to drive measurable growth, stronger brand positioning, and efficient, scalable execution.

I’m a Marketing Director with a proven track record developing and executing communication and marketing strategies. I bring a strong background across communications, public relations, media relations, content creation, and both internal and external communications.

In my current roles, I lead execution of multi-channel campaigns, oversee content strategy and performance, and translate business objectives into measurable results. I manage cross-functional teams across content, design, and paid media while designing workflows to improve efficiency, scalability, and delivery.

As Head of Marketing and Marketing Manager, I develop full-funnel strategies and manage paid media, CRM, email marketing, and automation to drive lead generation and revenue growth. I use data-driven processes and AI tools to optimize performance, improve ROI, and strengthen execution across brands in hospitality and consumer sectors.

Earlier in my career, I led corporate communications and marketing, building transparency and organizational alignment through internal communication strategies. I’ve also supported customer experience and training through KPI-focused analysis, and I’ve combined marketing execution with production and stakeholder coordination to deliver integrated campaigns.

Experience

Work history, roles, and key accomplishments

Current

Director of Content & PM

Current

The Darl

Nov 2025 - Present (7 months)

Led execution of multi-channel campaigns and managed cross-functional teams across content, design, and paid media. Optimized workflows for scalable, on-time delivery while acting as the main client-facing point to translate strategy into measurable results.

Content Strategy Project Management Cross functional Leadership Paid Media Workflow Optimization Client Stakeholder Management performance reporting

Current

Head of Marketing

Current

Spoons Agency

Jan 2023 - Present (3 years 5 months)

Developed and implemented full-funnel marketing strategies for multiple brands in hospitality and consumer sectors. Managed paid media and CRM/email automation to drive lead generation and revenue growth using data-driven processes and AI tools.

Full Funnel Marketing Paid Media Management CRM Strategy Email Marketing Marketing Automation Lead Generation ROI Optimization Data Analysis

Marketing Manager

PinturasPineco

Jun 2024 - Dec 2024 (6 months)

Developed and implemented marketing initiatives from campaign creation through brand management and positioning. Drove marketing execution aligned to brand growth objectives in the paints industry.

Marketing Strategy Campaign Development Brand Management Positioning Digital Marketing Campaign Management

Head of Social & Design

ManneProductions

Mar 2024 - Jun 2024 (3 months)

Developed and executed creative social media strategies to increase brand awareness, engagement, and sales. Led the design team to ensure visually consistent content aligned with brand identity.

Social Media Strategy Content Creation Graphic Design Leadership Brand Identity Sales Enablement Creative Direction Team Leadership

Corporate Comms & Marketing Lead

LaGuarimba

Jan 2020 - Jan 2022 (2 years)

Managed internal and external communications to foster transparency and organizational alignment. Built internal communication strategies to keep teams informed, engaged, and motivated.

Internal Communications External Communications Public Relations Reporting

Real Time Analyst (CX)

CPMInternational

Jan 2018 - Jan 2022 (4 years)

Analyzed team needs and assigned resources to optimize efficiency and achieve KPIs. Developed training and performance improvement plans to strengthen customer experience outcomes.

Real Time Operations KPI Management Resource Planning Training Development Data Analysis Efficiency Improvement

Marketing & Production Assistant

Univision

Jan 2016 - Jan 2018 (2 years)

Managed and segmented databases to support inbound and outbound marketing strategies. Used marketing automation tools to nurture leads and generate sales opportunities.

Segmentation Inbound Marketing Outbound Marketing Marketing Automation Lead Nurturing Reporting

Marketing Director

Dist.Tendel

Jan 2014 - Jan 2018 (4 years)

Developed and implemented brand positioning strategies combining digital marketing, PR, and event production. Strengthened brand perception through integrated cross-channel campaigns.

Positioning Digital Marketing Public Relations Event Production Integrated Campaigns Marketing Strategy Brand Perception Optimization

Chief Marketing & Comms

ZSternC.E

Jan 2014 - Jan 2016 (2 years)

Optimized processes through project portfolio management and stakeholder coordination. Translated complex data into actionable insights aligned with business strategy.

Project Portfolio Management Process Optimization Data Analysis Strategic Planning Corporate Communications Reporting

Event Production Assistant

Evenpro

Jan 2010 - Jan 2014 (4 years)

Supported end-to-end event production by coordinating logistics and technical requirements across all production stages. Helped ensure smooth execution of event programming and operational needs.

Event Production Logistics Coordination technical coordination Vendor coordination Operations Planning On Site Execution