Open to opportunities

Gus Gil

@gusgil

Message

I lead social-first brand campaigns that grow perception, engagement, and market relevance.

Malta

Message

I'm leading marketing and content strategy at Puerto Digitaria Agency for retail, healthcare, and FMCG brands, including Mall Marina Arauco, Consalud, Soprole, Manjarate, Lipigas, and Clínica MEDS. I manage a team of 8+ marketers and creatives, and helped grow Consalud’s brand perception by 65%.

Previously, I led copywriting and campaign strategy for VISA across Uruguay, Paraguay, Argentina, and Brazil, winning an internal global pitch for a Women’s World Cup campaign. Across Publicis, McCann, and Raya, I’ve built 360° campaigns, content strategies, email programs, and influencer work for brands including Santander, Heineken, Nescafé, Copec, UNICEF, Virgin Mobile, and Suzuki.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Puerto Digitaria Agency

Dec 2022 - Present (3 years 9 months)

Leads marketing and content strategy for a portfolio of retail, healthcare, and FMCG brands, managing a team of 8+ marketers and creatives. Owns brand and annual strategy for Mall Marina Arauco and Consalud, growing Consalud's brand perception by 65%.

Marketing Strategy Content Strategy Brand Strategy Team Management Campaign Management Copywriting Production Retail Healthcare FMCG

Senior Copywriter / Content Manager

Publicis Group

Feb 2021 - Jan 2023 (1 year 11 months)

• Lead copywriting and campaign strategy for VISA across Uruguay, Paraguay, Argentina, and Brazil, winning an
internal global pitch for the Women's World Cup campaign.
• Lead 360° marketing campaigns for Banco Santander, BancoEstado, and Heineken, spanning email, digital, and
traditional channels.
• Lead creative campaigns for Nescafé's new product launches.

Senior Copywriter / Content Manager

McCann Worldgroup

Aug 2018 - Feb 2021 (2 years 6 months)

• Write copy and lead content strategy for Copec (Chile's #1 fuel brand) across multiple business lines, including
its loyalty program and digital wallet, working closely with the marketing and creative departments on annual
strategy.
• Lead email marketing and digital content campaigns for UNICEF, developing creative concepts to support donor
engagement

Copywriter

Raya Agency

Jan 2016 - Jan 2018 (2 years)

• Lead content and influencer strategy for Virgin Mobile Chile and Suzuki Chile, including a trend-driven campaign
for Trendy Helados, a popular Chilean ice cream brand, that became a cult favorite among Chilean audiences.
• Write 360° campaigns, mailing, and digital content for Casinos Monticello, covering its casino properties and
entertainment oﬀering (concerts and live shows) across Chile.