Efrain Gonzalez
@efraingonzalez
Senior Marketing and Account Director with 25+ years driving integrated strategies for global and national brands.
VenezuelaWhat I'm looking for
I’m a senior marketing and account director with 25+ years of experience building high-impact strategies for global giants and major national companies. I specialize in market research, strategic positioning, and business development—helping brands grow with clarity, speed, and measurable results.
I founded and led an integrated marketing service agency focused on BTL strategies for global and national accounts from 2005 to 2024. In that role, I partnered with key clients such as Cigarrera Bigott (Lucky Strike, Cónsul), Pollo Arturo’s, and Coca-Cola FEMSA, and I managed private consulting projects in the United States from 2011 to 2024 to expand business scope internationally.
Earlier in my career, I directed ATL and BTL projects and managed BTL strategy for Coca-Cola FEMSA, while spearheading new business projects for major accounts including Farmatodo and Motorola. I also led the Bolívar Banco account—from initial market research through advertising strategy implementation—grounding my work in a rigorous, insight-led approach.
Beyond marketing, I’ve brought senior leadership to stakeholder environments, including serving as Director of International & National Relations at the Ministry of Sports (IND), where I established 15 international agreements. I’ve consistently paired commercial execution with relationship-building, communication strategy, and execution discipline—so I can deliver campaigns and growth initiatives that perform.
Experience
Work history, roles, and key accomplishments
Founder Director
Integrated Marketing Service
Jan 2005 - Jan 2024 (19 years)
Founded and led a marketing agency focused on BTL strategies for global and national accounts, serving clients including Cigarrera Bigott, Pollo Arturo’s, and Coca-Cola FEMSA. Managed private consulting projects in the United States (2011–2024) to expand international business scope.
Project Director
E3 Marketing
Jan 2004 - Dec 2005 (1 year 11 months)
Directed ATL and BTL projects for Pollo Arturo’s and managed BTL strategies for Coca-Cola FEMSA. Led new business projects for major accounts including Farmatodo and Motorola.
Director, Intl & National Relations
Ministry of Sports (IND)
Jan 2001 - Jan 2003 (2 years)
Established 15 international agreements and reactivated strategic ties with France, Italy, Germany, Spain, and Russia. Coordinated international and national relationship initiatives to support sports-related objectives.
Project Director
Estima Publicidad
Jan 2000 - Jan 2001 (1 year)
Led the Bolívar Banco account from initial market research through advertising strategy implementation. Owned the transition from research insights to execution of the advertising plan.
Account Director
Leo Burnett Venezuela
Jul 1998 - Feb 2000 (1 year 7 months)
Directed account management for Shell Venezuela and executed its market relaunch. Managed portfolio accounts for Johnnie Walker Black Label and Liberty Mutual.
Account Director
ARS / DMB&B
Apr 1996 - May 1998 (2 years 1 month)
Managed high-stakes accounts including Toyota Parts & Services, Lotto Quiz, and FujiFilm. Led client strategy and account oversight across multiple brands.
Sales Executive / Marketing Manager
Empresas 1BC (RCTV / Recordland)
Sep 1994 - Jan 1995 (4 months)
Exceeded assigned sales quota by 120% at RCTV. Designed and executed new communication strategies for Recordland and Videorama Stereo.
Account Executive
DMB&B (Darcy, Masius, Benton & Bowles)
Apr 1992 - Sep 1993 (1 year 5 months)
Oversaw the General Motors launch and the market relaunch for I.V. Philips. Managed account execution tied to automotive and consumer brand initiatives.
Purchasing Chief / Marketing Manager
Valebrón & Cia C.A.
Jan 1991 - Jan 1992 (1 year)
Relauched the Melody brand and established it as a sales leader. Managed purchasing responsibilities alongside marketing leadership to drive commercial performance.
Education
Degrees, certifications, and relevant coursework
Universidad Central de Venezuela (UCV)
Bachelor of Science, Administration and Accounting
Earned a B.S. in Administration and Accounting at Universidad Central de Venezuela (UCV).
IESE - Instituto de Estudios Superiores de Administración (IESA)
Marketing Management and Direct Marketing Programs, Marketing Management
Completed marketing management and direct marketing programs at IESA.
Availability
Location
VenezuelaAuthorized to work in
Job categories
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